Go-To-Market Business Development Lead

We Are:

Accenture Song is where imagination meets intelligence, accelerating growth and delivering sustained customer relevance for our clients. We bring together creativity, technology, and industry expertise to transform businesses and create exceptional experiences. From ideation to execution, our capabilities span growth, product and experience design, technology platforms, creative strategy, media, marketing, and campaign orchestration. With deep client relationships and industry knowledge, we help businesses operate at the speed of life, unlocking the unlimited potential of innovation. Learn more at www.accenture.com/song.

At Accenture Song, every day is an opportunity to make an impact. Our dynamic environment offers limitless possibilities to work on exciting initiatives that drive meaningful change for our clients.

Our Agency and Creative Services redefine customer experiences through cutting-edge, end-to-end solutions that seamlessly integrate digital and physical marketing. We craft connected, personalized experiences that drive customer decisions-at speed and scale. From digital media buying to brand and creative production, we strategize, design, develop, and implement omni-channel B2C and B2B marketing capabilities. By enhancing digital channel maturity and delivering integrated experiences, we boost customer engagement, catalyze buying decisions, and deliver measurable business outcomes through outstanding marketing campaigns.

You Are:

You are a seasoned business development leader with a proven ability to drive enterprise growth in complex, matrixed organizations. You excel at navigating internal and client stakeholders, converting opportunities into revenue, and building strong relationships.

You bring a track record of success in selling marketing transformation, martech, data activation, or AI-enabled marketing solutions. You are adept at engaging CMOs and senior growth leaders with compelling narratives grounded in measurable business outcomes.

You combine strategic thinking with disciplined execution, shaping differentiated stories and aligning cross-functional teams to deliver results. You thrive in ambiguity, demonstrating resilience and commercial acumen while building innovative solutions that drive impact.

At Accenture Song, you will have the opportunity to influence internal strategy and external market positioning, working at the intersection of marketing, technology, and growth to deliver tangible results in an evolving landscape.

The Work:

As a Go-To-Market Business Development Lead, you will:

• Collaborate with clients, Accenture Account Leads, and cross-functional stakeholders to identify and advance new business opportunities for Accenture Song’s Advertising and Marketing services in Canada.
• Drive initial client engagements with a provocative, differentiated point of view that positions Song as a partner for marketing transformation powered by data, martech, and AI.
• Oversee the deal lifecycle from initial positioning through qualification and close, crafting opportunities that result in marketing activation or transformation engagements.
• Develop and refine compelling go-to-market strategies for Advertising and Marketing services, ensuring alignment with client needs and market trends.
• Present findings and recommendations at the executive level, delivering impactful sales documents, proposals, and pitches to progress opportunities.
• Align delivery teams to articulate scope and commercial intent, positioning Song’s marketing, data, and AI capabilities as integrated growth drivers.

• Drive growth by elevating a differentiated Advertising and Marketing offering within Accenture and the Canadian market.
• Build internal coalitions across Song, Technology, and Strategy to integrate offerings into account planning discussions.
• Develop multi-channel revenue growth strategies rooted in marketing transformation and measurable business outcomes.
• Support the creation of business cases grounded in data and commercial impact.
• Ensure Marketing and Agency capabilities are clearly positioned and fully leveraged in client opportunities.
• Engage senior marketing executives, including CMOs and growth leaders, with a clear and credible point of view.
• Demonstrate fluency in data, martech ecosystems, and AI-driven personalization and activation.

What Success Looks Like:

• Achieving revenue objectives through clear projections and account alignment.
• Driving market adoption of the go-to-market narrative.
• Qualifying and advancing new leads, with measurable success in closing a percentage of qualified opportunities.
• Elevating Song’s positioning within Canadian marketing transformation discussions.
• Meeting Year 1 revenue targets and delivering tangible business outcomes.