Marketing Coordinator

• Gather information on target markets and identify communication and advertising strategies to promote our products and expand our distributor network.

• Analyze market data and public opinion to understand the interests and concerns of key groups.

• Interpret competitor data and other relevant information to help improve product and service quality.

• Develop, translate, design, and implement marketing strategies approved by management.

• Advise management, business development representatives, and sales advisors on the most effective promotional strategies.

• Plan and execute advertising campaigns for print and digital media.

• Create promotional brochures, manuals, and other marketing materials, and ensure accurate translation (French ↔ English).

• Evaluate product features and create professional videos for distribution across our network.

• Produce a complete promotional video (CD/Web) for trade shows, marketing initiatives, and information requests.

• Ensure all visual content aligns with the company’s brand identity.

• Maintain and update our transactional website, ensuring product listings, prices, and photos are accurate and up to date.

• Program and code the website to reflect the company’s image and support its growth.

• Develop and implement web marketing strategies and maintain an active presence on social media and online sales platforms.

• Participate in national and international trade shows to present our latest products and conduct market research.

• Perform any other related tasks as needed.

University degree or relevant experience in marketing, communications, or a related field.

Bilingual (French and English).

Professionalism and strong attention to detail.

Positive leadership and strong teamwork skills.

Excellent organizational abilities.

Ability to work under pressure.

Proactive and resourceful.