Website Coordinator

Department: Digital Engagement and Marketing
Position covered by the Collective Agreement with USW Local 4120

Temporary full-time from 03/02/2026 to 11/30/2026
Temporary Absence of the Regular Incumbent

If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant.
Career Opportunities (sapsf.com)

General Purpose

We are looking for a Website Coordinator/Web Analyst to work with our growing team in Communications & Marketing (C&M) department. This role will update and evolve the University’s websites, create new web experiences, and apply data analytics to guide and evaluate performance. This role reports to the Manager, Web Strategy in C&M.

Duties and Responsibilities

Key Responsibilities include but are not limited to:

• Web Analytics, Insights & Reporting:
  • Work with Communications & Marketing, IT, and campus stakeholders to understand goals and determine appropriate analytics and reporting approaches.
  • Set up, configure, and maintain web analytics tools, including Google Analytics 4 (GA4), Google Tag Manager (GTM), and Microsoft Clarity.
  • Implement and validate event tracking, conversions, and key events to support website and campaign measurement.
  • Test and monitor analytics implementations to ensure data accuracy and reliability.
  • Collaborate with IT to support the implementation of third-party tracking tools (e.g., Meta Pixel) on departmental websites.
  • Create and maintain Looker Studio dashboards for departmental websites and campaign pages, ensuring clarity and usability for non-technical audiences.
  • Use sound judgment to focus reporting on meaningful metrics, filtering out unnecessary noise for executive audiences.
  • Produce concise, visually effective reports and dashboards for senior leadership, including scheduled automated reporting.
  • Analyze user behaviour using tools such as Microsoft Clarity to identify usability issues and opportunities to improve engagement.
  • Provide insights and recommendations to improve website performance, user experience, and campaign outcomes.
  • Provide troubleshooting support and guidance to other campus units on web analytics setup and basic reporting, as needed.
• Web Authoring & Content Management:
  • Create, update, and archive web pages in Drupal, ensuring content is accurate, current, and aligned with institutional standards.
  • Use Drupal’s built-in widgets to build page layouts that support content strategy and strong UX/UI.
  • Ensure all web content adheres to AODA and WCAG 2.0 Level AA accessibility standards.
  • Audit websites to identify opportunities to improve user journeys, usability, accessibility, and engagement, and recommend or implement enhancements.
• Operational Support & Platform Maintenance:
  • Perform regular updates and maintenance of the WordPress News website, including plugin management.
  • Create and maintain internal-facing web resources in SharePoint, such as best practices, guidelines, templates, and tutorials, to support campus web authors and analytics users.
  • Update and maintain legacy PHP web pages on occasion.
  • Support the migration of legacy PHP pages into Drupal, as required.
  • Create and manage Microsoft Forms to support communication, feedback, and reporting needs.

Requirements

• Two-year college diploma in Web Design, Communications, Digital Media, Information Design, Analytics, or a related field; or an equivalent combination of education and experience.
• Minimum 18 months of related experience creating, managing, and maintaining web content using a content management system (CMS), such as Drupal.
• Demonstrated experience building and maintaining web pages that adhere to UX/UI best practices and accessibility standards (AODA, WCAG 2.0 Level AA).
• Strong working knowledge of HTML, CSS, and PHP.
• Ability to write clean, accessible, semantic code and troubleshoot front-end issues as needed.
• Hands-on experience setting up, configuring, and maintaining web analytics tools, including Google Analytics 4 (GA4) and related tracking solutions.
• Experience implementing and validating analytics tracking (e.g., events, conversions, key interactions) to ensure accurate and reliable data collection.
• Experience creating analytics reports and dashboards with clear KPIs in mind, and translating data into meaningful insights for non-technical audiences.
• Ability to exercise sound judgment in determining which metrics are meaningful for decision-making and which data is unnecessary or misleading.
• Experience visualizing data using reporting or dashboard tools (e.g., Looker Studio).
• Familiarity with user behaviour and usability analysis tools (e.g., heatmaps or session-based insights).
• Working knowledge of SEO principles and best practices to improve search visibility and user engagement.
• Experience creating and maintaining content in platforms such as SharePoint and Microsoft Forms.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at varying levels of technical and digital literacy.
• Demonstrated attention to detail, sound judgment, and problem-solving skills.
• Proven ability to manage multiple priorities, meet deadlines, and maintain high standards of quality and accuracy.
• Demonstrated ability and willingness to learn new technologies, adapt to changing tools and platforms, and stay current with web and analytics trends.

All applicants will be asked to supply a link to a portfolio of examples of their work.

Employee Type: Regular
Position Number: 10390045
Classification: USW, Local 4120 Salary: Band 4
USW Local 4120 Wage Grid

*Tentative evaluation; subject to final review.

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date: 02/02/2026
Closing Date: 02/16/2026