Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
As Manager, Social Media, you will be the social media thought leader within the organization. Your primary responsibility is to help deliver the in-store and ecommerce growth targets for the Home Depot Canada. You will lead your team to manage a full circle of program deliverables including budgeting, program optimization, competitive research, reporting and analysis. You will also champion innovation across platforms to ensure our social presence remains performance-driven, as well as aligned with brand strategy.
Key Responsibilities:
Social Media Strategy & Performance
- Develop the strategic roadmap for social media related activities and capabilities
- Develop tactical plans for all campaigns targeting multiple sections of the conversion funnel
- Interface with the marketing and planning teams to deploy new campaigns or make program modifications; execute corporate and full-serve vendor funded campaigns
- Social program upkeep; daily / weekly budget pacing and optimization to deliver against the forecast of the business, in terms of store visits (where possible) and HomeDepot.ca revenue
- Review and optimize always on programs such as DPA and Pinterest Shopping
- Lead all Social Media testing plans as well as incrementality testing
Social Media Content & Insights
- A significant focus on developing captivating ad creative in collaboration with the production team
- Use social listening tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, sales opportunities and content creation ideas
- Weekly, monthly and ad hoc campaign reporting and analysis to multiple stakeholders including marketing, merchandising, planning and senior leadership
- Stay abreast of the latest offerings from Facebook / Instagram, Pinterest and other platforms, with a strong focus on innovation and testing
Competencies:
- Ability to make reasonable and timely decisions rooted in the best interest of the business
- Plans and aligns group projects with tasks of other cross-functional departments
- Collaborates and builds trust among teams
Skills:
- Thought leader in the field of social media; seen as a subject matter expert by peers and organizational leadership
- Expert knowledge of the interworking within Meta, Pinterest, TikTok, and Reddit platforms
- A deep understanding of what drives social media engagement and what levers can be actioned to enhance engagement and conversion
- A strong understanding of audience targeting using multiple data sources
- Excellent presentation skills; ability to synthesize complex topics and ideas and explain them in a coherent and understandable way to senior management across different functions
- Analytics expertise; able to organize and present data that explains a cause-and-effect relationship that the organization can learn from and that can be used for further program optimization
- Naturally curious, with an inclination to problem solve and uncover meaning
- Bias towards action and results
- Retail industry experience is an asset
Direct Manager/Direct Reports:
- Direct Manager: Sr. Manager, Digital Media
- Direct Reports: Sr. Specialist, Social Media x2
Working Conditions:
- Office
Minimum Education:
- University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
- 3-5 years of relevant work experience
Minimum Leadership Experience:
- Minimum five years experience leading a team; preferably within the Digital Media space
- Strong ability to influence and build relationships with key stakeholders
Certifications:
- Any media platform certifications considered an asset
Other Requirements/Assets:
- Experience with media buying & planning in a retail environment
