Description
En travaillant chez Home Depot, vous pouvez être vous-même tout en contribuant à quelque chose de plus grand.
Position Overview:
As the Media Planning Lead for the retail media business, you will be responsible to develop media strategies that support the Orange Apron Media program at the Home Depot. You’re a big picture thinker with a passion for building integrated marketing campaigns and have a track record of delivering media plans that drive meaningful results. This role requires an effective collaborator who can align teams across media, account management, analytics, production, ad operations, finance, and our external vendor partners. The right candidate needs to have a bias towards building instead of maintaining and must operate with ambiguity well.
Key Responsibilities:
Media Planning
Lead development of holistic retail media plans across onsite (homedepot.ca) & offsite (Google, Facebook, Pinterest, etc.)
Translate brand objectives into measurable retail media strategies
Coordinate with in-house media leads & ad operations to develop the most effective marketing mix while also delivering on the vendor’s activation requirements and objectives
Review media trends, historical performance and media mix modelling to identify and develop an impactful media strategy and to set KPIs and expectations
Drive innovation in media planning through the use of emerging formats, platform enhancements, audiences, and tools.
Cross-Functional Collaboration
Partner with the Orange Apron sales and account specialists on the marketing approach to support vendor (supplier) needs.
Partner with the Orange Apron Media analytics team to monitor campaign performance mid-flight and provide insights into quarterly/annual business reviews
Collaborate with your corporate planning counterpart to identify and understand how Orange Apron Media and corporate campaigns intersect (timing, level of investment, tactics, etc.) to maximize benefit for the vendors and the Home Depot
Project & Change Management
Monitor costs and work with cross-functional partners (internal media and production teams, external creative agency) to deliver campaigns on time and on budget
Assist and consult on the development and rollout of media and campaign planning tools
Budget & Financial Management
Guide and track budget allocation across tactics, platforms, and vendors
In partnership with the finance team, track vendor contracts and reconcile media platform purchase orders
Competencies:
Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns
Global Perspective
Skills:
Expert understanding of media tactics, channels, KPIs
Strong analytical, influential, interpersonal skills
Organizational skills
Problem-solving and critical thinking skills
Data Analysis
Project and change management
Direct Manager/Direct Reports:
Reports to Paid Media Manager
Travel Requirements:
Limited
Physical Requirements:
Extended Sitting
Repetitive Tasks
Hybrid Work:
In-Office (Toronto Store Support Location) Monday - Thursday
Remote Friday
Working Conditions:
Office setting: computer work, in-person & hybrid meetings, participating in vendor calls
Minimum Education:
Bachelor’s degree or equivalent in business, marketing, advertising, or communications
Minimum Years of Work Experience:
5-7 years in a direct media or planning role, ideally with a mix of agency and client-side experience managing multi-million-dollar programs
Minimum Leadership Experience:
A proven team-player, collaborator, and communicator with a bias towards action and results
Naturally curious, with an inclination to problem solve and uncover meaning
Certifications:
None
Other Requirements/Assets:
Familiarity with media and analytics platforms (Google Marketing Platform, Facebook, Pinterest, TikTok, GA, Tableau, Looker, Adobe)
Retail media and eCommerce advertising experience are assets
Salesforce proficiency is an asset
Internal candidates: must fulfill minimum time-in-position (1 year)
Read more
Position Overview:
As the Media Planning Lead for the retail media business, you will be responsible to develop media strategies that support the Orange Apron Media program at the Home Depot. You’re a big picture thinker with a passion for building integrated marketing campaigns and have a track record of delivering media plans that drive meaningful results. This role requires an effective collaborator who can align teams across media, account management, analytics, production, ad operations, finance, and our external vendor partners. The right candidate needs to have a bias towards building instead of maintaining and must operate with ambiguity well.
Key Responsibilities:
Media Planning
Lead development of holistic retail media plans across onsite (homedepot.ca) & offsite (Google, Facebook, Pinterest, etc.)
Translate brand objectives into measurable retail media strategies
Coordinate with in-house media leads & ad operations to develop the most effective marketing mix while also delivering on the vendor’s activation requirements and objectives
Review media trends, historical performance and media mix modelling to identify and develop an impactful media strategy and to set KPIs and expectations
Drive innovation in media planning through the use of emerging formats, platform enhancements, audiences, and tools.
Cross-Functional Collaboration
Partner with the Orange Apron sales and account specialists on the marketing approach to support vendor (supplier) needs.
Partner with the Orange Apron Media analytics team to monitor campaign performance mid-flight and provide insights into quarterly/annual business reviews
Collaborate with your corporate planning counterpart to identify and understand how Orange Apron Media and corporate campaigns intersect (timing, level of investment, tactics, etc.) to maximize benefit for the vendors and the Home Depot
Project & Change Management
Monitor costs and work with cross-functional partners (internal media and production teams, external creative agency) to deliver campaigns on time and on budget
Assist and consult on the development and rollout of media and campaign planning tools
Budget & Financial Management
Guide and track budget allocation across tactics, platforms, and vendors
In partnership with the finance team, track vendor contracts and reconcile media platform purchase orders
Competencies:
Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns
Global Perspective
Skills:
Expert understanding of media tactics, channels, KPIs
Strong analytical, influential, interpersonal skills
Organizational skills
Problem-solving and critical thinking skills
Data Analysis
Project and change management
Direct Manager/Direct Reports:
Reports to Paid Media Manager
Travel Requirements:
Limited
Physical Requirements:
Extended Sitting
Repetitive Tasks
Hybrid Work:
In-Office (Toronto Store Support Location) Monday - Thursday
Remote Friday
Working Conditions:
Office setting: computer work, in-person & hybrid meetings, participating in vendor calls
Minimum Education:
Bachelor’s degree or equivalent in business, marketing, advertising, or communications
Minimum Years of Work Experience:
5-7 years in a direct media or planning role, ideally with a mix of agency and client-side experience managing multi-million-dollar programs
Minimum Leadership Experience:
A proven team-player, collaborator, and communicator with a bias towards action and results
Naturally curious, with an inclination to problem solve and uncover meaning
Certifications:
None
Other Requirements/Assets:
Familiarity with media and analytics platforms (Google Marketing Platform, Facebook, Pinterest, TikTok, GA, Tableau, Looker, Adobe)
Retail media and eCommerce advertising experience are assets
Salesforce proficiency is an asset
Internal candidates: must fulfill minimum time-in-position (1 year)
