Description
Pay Range: $65,000 - $95,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.Overview
Key Responsibilities:
Managing Programmatic Media Campaigns
- Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
- Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
- Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
Planning & Reporting on Programmatic Campaigns
- Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
- Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas
Programmatic Innovation
- Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
- Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
- Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.
Competencies:
- Action Oriented
- Collaborates
- Customer Focus
- Drives Results
- Communicates Effectively
Skills:
- Strong attention to detail
- Organization
- Problem-solving
- Excellent written and verbal communication skills
- Data Analysis
- Digital Campaign Management
Direct Manager/Direct Reports:
- Reports to Manager, Programmatic Media & Digital Operations
- No Direct Reports
Travel Requirements:
- None
Physical Requirements:
- Extended Sitting
Location:
- On site-5 days per week
Working Conditions:
- Working in an office setting: computer work, camera on virtual meetings
Minimum Education:
- University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
- 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)
Minimum Leadership Experience:
- None
Certifications:
- Any media platform certifications considered an asset
Other Requirements/Assets:
- Experience with media buying in a retail environment
In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.
