Sr. Paid Search & Performance Specialist

Job Title:

Sr. Paid Search & Performance Specialist

Location:

Mississauga

Who We Are
At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of great software and how it revolutionizes the world in which we live.

To us, being visionary is more important than doing things the way they’ve always been done.

What We’re Looking For

This is a unique opportunity to join a world-class Marketing team in an individual contributor role reporting to the Director of Global Demand Generation. As SOTI continues to grow we need to reach more potential and existing customers in the digital realm in innovative and effective ways with a strong focus on conversion. We are looking for a proactive individual with hands on experience in the major digital marketing platforms and a history of driving business through online marketing efforts. The right candidate will work alongside SOTI’s Digital Marketing Manager, and with team members across CRM, Social Media, and Marketing Technology to build our online marketing footprint with the ultimate goal to drive leads for the business in globally. First and foremost, we are looking for someone who is analytical and numbers-focused and who will roll up their sleeves and have their hands on keys when it comes to all our digital marketing efforts.

What’s in it for you?

The People - From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do

• Day to day administration of SOTI’s search engine marketing ads/campaigns (eg. pulling reports, updating tracking tags, executing changes to account structure)
• Execute paid campaigns in other digital channels including social media and YouTube
• Execute SEO improvements to SOTI’s web properties as well as SOTI’s presence on the web, for example on review sites, Wikipedia, or anywhere else public information about SOTI appears
• Regularly monitor the results of all paid digital marketing activities and proactively advise management as well as propose action
• Regularly measure and report on the performance of digital marketing initiatives by tracking, compiling, and analyzing results to ensure campaigns are meeting objectives
• Various paid media account administration such as ensuring invoice payments, new account set up, etc.

Experience You’ll Bring

• Post-secondary degree or diploma in advertising or marketing
• 3-5 years marketing experience, majority spent working on performance-based paid social, search, display, or other digital marketing, preferably at a fast growing B2B company
• Experience setting up, managing, and optimizing campaigns on Google Ads or other search platforms
• Understanding of how conversions are driven through digital marketing campaigns, especially SEM
• Demonstrated ability to work collaboratively within one’s department as well as cross-functionally
• Average to advanced Microsoft Excel skills (Microsoft SharePoint is a plus)
• Experience using Google Analytics
• Google Ads certifications
• Experience in driving B2B leads is a plus
• Experience working with CRM and marketing automation software such as Salesforce, Pardot, Hubspot, etc is a plus
• Strong verbal and written communication skills.
• Persuasive ad copywriting skills is a plus
• Experience running global campaigns is a plus (translation, working with local agencies, etc)
• Strong judgment and the ability to respond quickly, yet thoughtfully, to urgent matters
• Self-starter and proactive with a positive attitude
• Creative yet balanced with the ability to articulate data and insights. You stay on top of key trends and are always on the lookout for ways to leverage company/product information

About SOTI

SOTI is the world's most trusted provider of mobile and IoT management solutions, with more than 17,000 enterprise customers and millions of devices managed worldwide. SOTI's innovative portfolio of solutions and services provide the tools organizations need to truly mobilize their operations and optimize their mobility investments. SOTI extends secure mobility management to provide a total, flexible solution for comprehensive management and security of all mobile devices and connected peripherals deployed in an organization.

At SOTI, we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace. We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market. We offer careers with #EndlessPossibilities.

What are you waiting for? Apply today: https://www.soti.net/careers

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Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.