Content Writer, Marketing

What we’re looking for:

Are you a storyteller that gets how a global business (B2B) audience thinks? Do you thrive in a fast-paced environment where your story can be spread across our marketing stack? If you do - we have the role for you!

SOTI is looking for a Content Writer interested in building persuasive and compelling original content for the decision makers in our key industries. Your words share real life scenarios that relate to a Decision Maker’s buyer journey - engaging them and building consideration for SOTI as their chosen solution.

Your “voice of the customer” approach combines the needs and pain points of your target audience with our Messaging Framework. Familiarity with the Technical Decision Maker (TDM) or Business Decision Maker (BDM) audience across Transportation and Logistics, Retail, Healthcare and Field Services will be a tremendous asset.

Your focus will be producing well-researched content from two sources:

• Incorporating the knowledge and experience of internal Subject Matter Experts including Product Marketing, Product and Services Management as well as customer-facing roles

• Self-initiated research to build your high-value ideas and support your original content with relevant third-party sources

You can adapt your writing style to fit the needs of the business and our marketing stack - sometimes succinct (ex. punchy video scripts) and other times more formal (ex. presentations and blogs), but always persuasive. Your content is based on our Messaging Framework with strict adherence to the Branding Guidelines and policies for publication.

Continuous improvement is important to your success, you measure and report on the success of your content. You are encouraged to continually hone your abilities and content to improve your success and increase consideration.

Portfolio of published work in the Software as a Service or Managed Services space written for Technical Decision Makers (TDM) and Business Decision Makers (BDM).

What you’ll do:

• Develop a thorough understanding of SOTI, its products and the needs of our primary audience. Identify current gaps in our content and recommend remedies.

• Build strong relationships with cross-functional colleagues to fully understand SOTI’s products and their value propositions.

• Create content through the lens of our Messaging Framework with strict adherence to the Branding Guidelines and policies for publication. Employ storytelling to incorporate relatable challenges and pain points of TDMs and BDMs, in our key industries, that SOTI products can solve.

• Write eloquent content that promotes our products and services throughout the buyer journey as assets used in our marketing stack. Create punchy headlines and body copy that will capture the attention of the target audience.

• Create well-researched and keyword-driven content - optimizing title, meta descriptions and keyword spacing - to boost organic traffic leads and ultimately increase sales.

• Adapt your writing style to the needs of the business and build your self-editing capabilities to incorporate feedback and edits into future work.

• Complete writing assignments within project specifications and deadlines.

• Transform content and message to be repurposed as assets in our marketing stack, including blogs/listicles, infographics, website copy, videos, presentations and social media copy.

• Stay current on marketing and general industry trends to augment content development.

• Work with shared services (ex. Graphics, Video, Digital Marketing and Editors) to write and produce compelling content with a focus on ROI from a digital marketing lens.

• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.

• Collaborate with Product Marketing to create, execute, and maintain a content calendar to ensure schedules are followed and delivery of content is on time.

• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.

What you’ll bring:

• Bachelor’s degree in English, Journalism or a related field.

• 5+ years of B2B content development experience with TDMs or BDMs in the Managed Services, Software as a Service market or a related Services field.

• Exceptional written communication skills with an impeccable grasp of the English language, including idioms and current trends in slang and expressions.

• Creative and strategic-thinking skills used in research to support expository, narrative or persuasive writing assignments.

• Excellent time management skills, including prioritizing, scheduling and strong attention to detail to handle multiple projects concurrently.

• Proven ability to meet deadlines under pressure.

• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management.

• Solid understanding of SEO principles and content optimization techniques.

• Positive attitude and a willingness to learn

• Proficiency in Microsoft 365.

• Technical aptitude and interest is preferred.

• Mobile device management experience is an asset.

What’s in it for you?

The People

• From our humble origins in our founder’s basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth

• Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big.

The Technology

• You’ll get the chance to work with leading-edge technologies, and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.