Intermediate Web Analyst with exp with Adobe Analytics to build reports and dashboards for the ecommerce and marketing data teams - 28247

Our national retail client is looking for an Intermediate Web Analyst with exp with Adobe Analytics to build reports and dashboards for the ecommerce and marketing data teams - 28247

Duration: 1 year

Location: Mississauga: Hybrid: 2-3 days in office, team typically rotates 2 days/week, followed by 3 days/week. Preference of Tues/wed

Work hours: 37.5 hours a day

Job ID: WECJP00028247

Responsibilities:

• Understand Ecommerce business requirements and objectives
• Recognize the connection between business operations and analytics to influence business strategies and provide recommendations to enhance customer experience on website and app
• Build reports, manage custom dimensions, segments and goals in both Adobe Analytics and Google Analytics 4
• Create detailed dashboards to deliver standardized reporting for site and campaign performance dictated by business objectives and KPIs
• Manage tracking and reporting across ongoing digital marketing campaigns, including SEM, SEO, Display, Affiliate, Social Media, Email etc. Analyze and deliver measurable insights from web / digital marketing channels
• Query large datasets within BigQuery to find insights
• Ensure high data quality within web analytics reporting for both Adobe Analytics and GA4 and understand and reconcile differences between the tools

Must Haves:

• Adobe Analytics (generating reports and building dashboards)
• Experience conducting basic administration within Adobe Analytics (processing rules, setting up classification of datasets)
• Experience in Ecommerce analytics or Marketing analytics (campaign analytics)

Nice to Have:

• Google Analytics
• Expertise with SQL, LookerML is desirable
• Hands on experience with Google Marketing cloud, Big Query and Data Studio
• Experience with dashboard and visualization tools (e.g. Tableau, Looker) considered an asset
• Experience with data workflow tools such as Alteryx or KNIME is a plus