Intermediate Digital Analytics Specialist to create data layer requirements and reporting for redemption flow for a transportation client

Our client is a seeking a Intermediate Digital Analytics Specialist to create data layer requirements and reporting for redemption flow

Duration - Until March 31, 2025 Location - Toronto or Montreal Work Mode - Hybrid work: 3 days/week in office presence

Project Scope

This role is to create data layer requirements and reporting for redemption flow to enable digital analytics data collection, dashboarding and analysis.

Must Haves

• Marketing and analytical experience related to digital/eCommerce.
• Client-side experience using HTML, JavaScript, JSON, CSS, RegEx, Markdown or similar.
• Use and deep understanding of Web Analytics tools and terminology, data layers, tag management solutions for websites and mobile applications.

Nice to Have

• Bilingual
• Airline Industry

Responsibilities

• Supporting the Adobe Analytics and Google Analytics data roadmap at the organization.
• Ensure the ongoing efficacy of Adobe Analytics as an accurate, robust source of truth to measure performance and provide insights into our digital channels including website, mobile apps, and applications.
• Supporting the enhancement of organization data centric culture, ensuring the team will continue to meet the evolving needs of business.
• Oversee data efficacy of custom and complex user behavior tracking within click-stream and personalization technologies, such as Adobe Analytics, Google Analytics, Adobe Target, Google Ad Manager and mobile CDPs.
• Optimize data by consolidating and structuring the data to derive anomalies increasing fraud capabilities.