Senior Web Analyst

• English
• Français (CA)

Please note that:

• Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
• We require all our head office associates to be proficient in French, spoken and written.

At RONA, over 22,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service some 425 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA, Réno-Dépôt, and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match.

Our expectations

Reporting to the Business Intelligence Manager, the main responsibility of the Senior Web Analyst is to measure the performance of RONA’s web properties (rona.ca, renodepot.com) by providing the business with key actionable insights and recommendations with a focus on conversion optimization. To that end, they will also be responsible for creating and maintaining online reporting solutions that will help stakeholders make more informed, data-driven decisions.

Building on strong analytical and investigative skills, the Senior Web Analyst is tasked with the collection, analysis, and communication of a wide variety of data from which findings are assessed, learnings drawn, and business recommendations made. Using web analytics tools such as Adobe Analytics (primarily), but also Google Analytics, they will develop both recurring and ad hoc reporting solutions that highlight key data and analytics trends as well as opportunities for improvement. They must also have the ability to effortlessly condense and communicate results into impactful and actionable insights in such a way that they can be easily understood and actioned by a wide variety of stakeholders.

The Senior Web Analyst boasts strong data storytelling and problem-solving skills, essential for processing complex data from which valuable conclusions can be drawn for the business as well as They are also results-oriented and can prioritize based on importance and urgency.

Your role

• Convert behavioural data into easily understood, actionable insights and recommendations in support of the Online department strategies and programs across the customer journeys of both the rona.ca and the renodepot.com web properties
• Develop and implement data-driven conversion rate optimization strategies with the aim of improving the performance of web properties performance and increase conversion rates.
• Monitor the impact of optimization efforts on conversion rate and related metrics
• Design, build, and maintain ad hoc and self-serve analytics solution using data visualization tools such as: Power Query (Power BI), Adobe Analytics.
• Partner with various internal stakeholders to enhance current analytics capabilities, seek improvement opportunities solve complex data problem and highlight analytics trends that tie in with the business objectives and foster a climate in which data-driven decisions are made
• Communicate findings, highlighting key performance results effectively as well as opportunities across various levels of the organization including the Executive Leadership Team

The qualifications we are looking for

• Bachelor’s degree in e-commerce, business intelligence, marketing, information technology, computer science, or a similar field
• At least 5 to 7 years of experience in web analytics
• Proficiency with web analytics tools (Adobe Analytics, Google Analytics)
• Advanced knowledge of data modeling and visualization tools (Power Query, MicroStrategy) and Office tools (Excel - advanced, PowerPoint)
• Ability to prioritize various projects efficiently and to navigate in a fast-paced, ever-changing environment
• Self-reliance, ability to deal with ambiguity, and capacity to tackle complex problems proactively and independently
• Well-organized, resourceful, ability to learn fast
• Experience in business intelligence (an asset)
• Product, marketing, web development, and/or retail background (an asset)

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.