Description
As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you. The places we go, the elements we brave, the promises we deliver - it’s all possible because of our people. So, whether you’re looking to build new skills, make an impact in your community, or inspire your team, we go there for you.
Description
This role will manage the development and execution of Purolator and Purolator International events and sponsorship strategy to amplify the Purolator brand and create revenue opportunities as a part of the 5-year strategic plan.
Responsibilities • Champion a customer-first strategic approach to overseeing the execution of end-to-end sponsorship activation.
• Develop a long-term strategic approach to sponsorship that aligns with our 5-year corporate strategy and manage costs across agencies and media platform spend.
• Conduct contract negotiation and budget planning for the optimal achievement of sponsorship goals.
• Create a strategic approach to customer events that amplifies revenue and brand opportunities for Purolator and Purolator International.
• Develop face-to-face and digital customer event experiences that align with our corporate vertical revenue targets.
• Collaborate with Purolator’s Marketing Communications, brand, customers solutions, Marketing Operations, Corporate Communications, Retail marketing, and other cross-functional teams to promote and advocate for branded event experiences.
• Translate brand strategies, positioning, and customer insights into strategic events that deliver on business objectives.
• Collaborate with internal stakeholders from CSR and ESG teams to develop a 5-year sponsorship strategic plan.
• Maintaining strong relationships with our agency and strategic partners and providing the necessary guidance and leadership required to inform their work.
• Setting the pace for innovation and best-in-class work by challenging our agency partners and our internal team to continually improve our work and find new means and opportunities to do so; sourcing case studies and examples to learn from and share on an ongoing basis.
• Helping to manage the budget process on an ongoing basis, working closely with finance and senior marketing leadership to track our budget and ensure our investments with agencies and partners are being utilized appropriately and according to the plan.
• Maintaining close communication and collaboration with external stakeholders and partners as needed, from across the spectrum of innovation partners, strategic partners, and others, and working as needed to build integrated plans to elevate the brand.
• Leverage data to inform decision-making for strategy development and adjustments as necessary.
• Enable fluid on-the-go budget spend framework informed by real-time campaign performance analysis that minimizes ineffective spending and maximized ROI.
• University Graduation with Additional Specialized Courses up to One Academic Year - Additional courses or courses in a specialized area of an occupation requiring University graduation, as a prerequisite or a four-year Honours program.
• Bachelor’s degree in marketing, business, or related field required.
• Over 7 years and including 10 years (progressive experience).
• A minimum of 7 years of marketing experience.
• Managed agency/supplier relationships in previous roles.
• Experience managing and reconciling budgets.
• Self-directed, with demonstrated ability to work in a team environment.
• Exemplifies and consistently demonstrates our core competencies of communication, innovation, change management, relationship building, and leadership.
• Experience with Event Marketing.
• Experience with Sponsorship.
• Demonstrated advanced project management experience.
• Experience leading or managing a team.
• Creative thinker with proven problem-solving ability.
• Strategic thinker that balances immediate and long-term priorities.
• Able to excel in a dynamic environment with strong time management and prioritization skills.
• Ability to work a flexible schedule and travel at times.
POSTING DETAILS
Location: 530 - Corporate
Working Conditions: Office Environment
Reports to: Mgr Procurement Compliance & Governance
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Purolator is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Indigenous status or any other factors considered discriminatory. If you require an accommodation during the recruitment process, we will work with you to meet your needs.
We recognize that our employees and their families are key stakeholders. We will only be successful as a business if we provide our employees with a safe and healthy workplace and we have the right people in the right roles with the support they need to succeed. We hire for attitude and train for skills. To learn more about us and our values, go to www.purolator.com.
At Purolator, every day is an opportunity for our employees to connect with one another and with our customers to help make a positive impact in the communities where we live, work and play.
