Director, Marketing

We are looking for a strategic and dynamic Marketing Director to lead Pearson Higher Education’s growth in Canada - one of our most significant markets. This is a unique opportunity for an experienced B2B and D2C marketing leader to shape the future of Pearson’s presence in Canada, driving innovative strategies that directly impact sales, brand recognition, and customer engagement.

At Pearson, we believe education transforms lives. We deliver learning solutions that empower both students (D2C) and educators, institutions, and governments (B2B).

In this role, you will own the Canadian marketing strategy from end to end, working in close partnership with Pearson’s global Centres of Excellence (CoEs) to leverage best-in-class tools, creative, and digital expertise. While you will draw on global resources, you are accountable for shaping, executing, and optimising strategies for Canada - ensuring they are tailored to local market needs and deliver measurable growth in both B2B and D2C channels.

This is a high-impact leadership role, perfect for someone who thrives on collaboration, embraces transformation, and is passionate about delivering measurable business results.

Key Responsibilities:

Strategic Marketing Leadership

• Own, develop, and drive a comprehensive B2B and D2C marketing strategy for Canada.

• Position Pearson as the leading education brand, with tailored strategies for institutional and consumer markets that align with global objectives while meeting local priorities.

Global Partnership & Local Ownership

• Partner closely with global CoEs to align on brand, creative, and digital best practices.

• Adapt and execute global initiatives for maximum Canadian impact, making local strategic decisions on investment, campaign priorities, and performance optimisation.

• Represent the Canadian market within the global organisation, influencing global plans with local insights and market intelligence.

D2C Marketing Excellence

• Lead direct-to-consumer growth strategies focused on acquisition, retention, and eCommerce sales.

• Optimise D2C channels including paid media, SEO, PPC, lifecycle marketing, CRM, and social commerce.

• Leverage data, segmentation, and personalisation to increase engagement, conversion, and lifetime value.

B2B Marketing Leadership

• Drive institutional marketing strategies that support educator adoption, institutional partnerships, and account-based marketing.

• Deliver targeted campaigns that generate high-quality leads for sales teams and strengthen long-term relationships with universities and colleges.

Integrated Campaigns

• Design and execute innovative, multi-channel campaigns with distinct tracks for B2B and D2C audiences.

• For D2C: Drive direct customer engagement, trial, and conversion through digital-first tactics.

• For B2B: Build brand preference and support sales cycles with content, events, and targeted outreach.

Digital Transformation & eCommerce

• Lead the transformation of Pearson’s Canadian D2C digital experience, optimising end-to-end online sales funnels, subscription models, and conversion pathways.

• For B2B, ensure digital platforms provide engaging, value-rich experiences for educators and institutional decision-makers.

Sales Enablement Strategy

• Develop frameworks for aligning marketing campaigns, content, and lead generation with sales priorities.

• Equip sales teams with insights, messaging, and tools to accelerate pipeline growth across both B2B and D2C.

Performance Optimisation & ROI

• Manage marketing budgets to maximise ROI.

• Use data-driven insights to continually refine both B2B and D2C strategies and tactics.

Market Insights & Trends

• Stay informed on Canadian higher education trends, cultural nuances, and consumer behaviour.

• Use insights to keep strategies relevant, competitive, and growth-focused.

Cross-Functional Collaboration

• Partner with sales, product, operations, and global marketing teams to ensure cohesive execution across both B2B and D2C initiatives.

Stakeholder & Executive Reporting

• Provide senior leadership with performance metrics, market insights, and strategic recommendations for continued growth in both market segments.

Competencies

• Proven Marketing Expertise: Extensive experience leading both B2B and D2C marketing strategies, with a strong record in scaling D2C channels (eCommerce, paid media, lifecycle marketing) and driving B2B demand generation.

• Strategic Ownership: Ability to partner with central teams while maintaining full accountability for local strategy, execution, and results.

• Leadership & Team Building: Demonstrated success in building and guiding high-performing marketing teams.

• Market Acumen: Deep understanding of the Canadian market, with proven ability to adapt strategies for local relevance.

• Financial Savvy: Expertise in managing marketing budgets and driving ROI.

• Creative & Innovative Thinking: Able to experiment with new tactics while delivering measurable outcomes.

• Excellent Communication: Strong ability to present ideas clearly to senior leadership and cross-functional teams.

• Analytical & Data-Driven: Skilled at using analytics to inform strategic decisions.

• Results-Oriented: Capable of managing multiple priorities and delivering in fast-paced environments.

Education, Qualifications & Training

• University degree or equivalent; professional marketing qualification an asset.

• Fluency in English required

The minimum full-time salary range is between CAD $130,000 - $175,000 annually

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through September 30th . This window may be extended depending on business needs.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 20869

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