Marketing Supervisor

A certified B Corp company, Optel is one of the largest providers of traceability systems in the world. Its mission: to use its innovative technologies to create a better world through responsible capitalism. The company's renowned solutions guarantee the quality of healthcare products and help stop the counterfeiting of medicines and medical devices around the world. OPTEL also adapts its technologies to different sectors - from healthcare to smart manufacturing and beyond, all can benefit from global traceability. OPTEL's expertise will enable various industries to measure, inspect, control and monitor a wide variety of elements in order to improve product quality and ensure more responsible use of resources.

SUMMARY

We are looking for a Marketing Supervisor. Please note that this is a 12 month contract. Reporting to the Vice President of Sales and Marketing, the person holding the position will supervise and coordinate all facets of marketing operations, while working closely with other marketing managers to implement streamlined strategies and achieve marketing objectives. the team. The individual will act as a bridge between strategic objectives and operational execution, ensuring marketing efforts are aligned and optimized, data-driven and aligned with global business objectives.

INNOVATIVE WORK ENVIRONMENT:

• Agile methodology for optimal adaptability
• Flexibility with remote work or modern office workspaces
• Collaboration within a multidisciplinary team of software development experts
• A culture of continuous improvement to excel
• Regular social activities to strengthen team spirit

YOUR TASKS

• Team Leadership: Provide guidance and support to marketing operations staff, ensuring they have the resources and direction needed to succeed.
• Marketing strategy: Develop strategies for each product line, special projects and tactics to adapt to changing market conditions and align the manager team.
• KPIs Monitoring & Analysis: Analyze marketing data and metrics to assess performance and identify areas for improvement.
• Technology Management: Oversee marketing technology platforms, such as CRM systems, marketing automation tools, and analytics software.
• Marketing Budget Management: Assist in the development and management of marketing budgets, tracking expenses and ensuring cost-effectiveness.
• Cross-Functional Collaboration: Collaborate with other teams, such as sales and business development, customer care and support, product and engineering, to ensure alignment and coordination of marketing efforts.
• Reporting and Presentation: Prepare regular reports on marketing performance for the revenue team and leadership.
• Quality Assurance: Ensure marketing materials and activities are performing well, challenge team members to improve individual performance.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in marketing operations.
• Process Improvement: Develop, refine, and optimize marketing processes to improve efficiency and effectiveness.

PROFESIONNAL QUALIFICATIONS:

• College degree related to marketing or pertinent experience
• Experience + 3 years in related position

REQUIRED SKILLS

• Knowledge of CRM capabilities and usage
• Experience in B2B marketing and lead management
• Employee management experience

BENEFITS AND ADVANTAGES

• Competitive compensation
• Flexible hours
• Ability to work on site or from home
• Virtual health clinic and employee assistance program
• Group and dental insurance from day one
• Group RRSP and TFSA with employer contribution from day one
• On-site amenities (free parking and power stations, free coffee, and free fruits)
• 50% reimbursement of the monthly RTC Bus pass
• Several committees in which you can get involved (B-Corp Committee, Social Club, SST)
• Open, bright areas and ergonomic offices
• Organization present on several continents;
• B-CORP certified company.

EQUAL OPPORTUNITY EMPLOYER

OPTEL is an equal opportunity employer. We believe that diversity is essential for fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, sexual orientations, abilities, ages, and beliefs. We are committed to providing a fair and inclusive recruitment process, where each candidate is evaluated solely on their qualifications, skills, and potential. At OPTEL, every employee's unique perspective contributes to our collective success, and we celebrate the richness that diversity brings to our team.