Senior Digital Media Specialist

A career as a Digital Media Specialist within the Digital Media Performance team at National Bank means acting as an expert in digital media strategy and activation. This role allows you to make a positive impact on our organization through your expertise in managing digital campaigns and your ability to orchestrate innovative initiatives.

Your Role

• Lead the strategy and execution of digital media campaigns: define creative strategies aligned with business objectives, coordinate briefs and launches with the agency, manage audiences, creatives, and budgets, while ensuring performance tracking.
• Develop high-impact digital strategies aligned with business goals.
• Coordinate media plan launches and oversee campaign activation. Contribute to creating relevant audience segments and ensure optimal activation.
• Ensure smooth execution of digital media initiatives to maximize product consideration and acquisition.
• Manage campaign optimization across Paid Search, Social, Display, and Video channels.
• Provide key insights and strategic recommendations based on performance data.
• Support the digital partnerships and aggregator team in optimizing tactics and evaluating opportunities.

Your Team

The Marketing Vice-Presidency includes more than 49 specialists working in an agile, proactive, and collaborative manner to seize opportunities, stay at the cutting edge of technology, and continuously improve processes.

Within the Digital Media Performance sector, you’ll be part of a close-knit team of three colleagues reporting to the Digital Media Director. Our team stands out for its creativity, collaborative spirit, and commitment to innovation. We aim to offer maximum flexibility to support your quality of life, including a hybrid work environment and adaptable schedules.

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning through action, allow you to master your role and develop new areas of expertise. Tools such as the Data Academy, language training, Harvard Learning Center, and coaching and mentoring support are available at all times.

Requirements

• Minimum 7 years of experience in managing digital campaigns, in a media agency and/or client-side.
• Proficiency in platforms such as Google Ads, SA360, DV360, Facebook Business Manager, LinkedIn Business Manager, and Google Campaign Manager.
• In-depth knowledge of best practices for leveraging customer audiences, including the use of Data Clean Rooms.
• Good knowledge of performance tracking tools such as Adobe Analytics, Looker, and Claravine.

Your benefits In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.    * Health and wellness program, including many options * Flexible group insurance * Generous pension plan * Employee Share Ownership Plan * Employee and Family Assistance Program * Preferential banking services * Opportunities to get involved in community initiatives * Telemedicine service * Virtual sleep clinic    These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.   Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.   We're putting people first We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.     We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?    Come live your ambitions with us!