Description
A career as a Senior Content SEO Specialist in the Digital team at National Bank means serving as a specialist in organic referrals and AI/MLL-based response engines. This position allows you to have a positive impact on our organisation by influencing content strategy, analysing SEO and GEO data, and understanding search intentions.
In this role, you directly contribute to promoting the Bank's information platforms by ensuring organic visibility, relevance and performance of content in a constantly evolving digital ecosystem. You work at the heart of strategic decisions and work closely with several internal teams to maximise the impact of each content published.
Your job
Your team Vice-President - Digital, more than 190 specialists work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technology and continuously improve processes. You are part of a team of more than ten colleagues in the Digital Marketing and Content sector, including 2 senior SEO specialists, and will report to the Senior Manager - Digital. Our team stands out for its expertise in digital performance and continuous optimisation. She works closely with the Marketing, Content, Acquisition and it teams on all National Bank digital properties (institutional sites, products, information content, etc.).
Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.
The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at any time.
Prerequisites
* Health and wellness program, including many options * Flexible group insurance * Generous pension plan * Employee Share Ownership Plan * Employee and family assistance program * Preferential banking services * Involvement in community initiatives * Telemedicine service * Virtual sleep clinic
We have an offer that keeps up with trends as well as your needs and those of your family.
Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.
Making a bold move in a people-first environment We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.
We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?
Join us!
Read more
In this role, you directly contribute to promoting the Bank's information platforms by ensuring organic visibility, relevance and performance of content in a constantly evolving digital ecosystem. You work at the heart of strategic decisions and work closely with several internal teams to maximise the impact of each content published.
Your job
- Influence and develop the content strategy on the Bank's and partners' platforms based on data on research intentions
- Structure and optimise SEO content aligned with intentions, client journeys and opportunities in search results and response engines
- Continuously communicate best practises for SEO and GEO and ensure they are implemented during projects
- Support and influence content teams and internal partners to ensure consistent and efficient application of natural referencing strategies
- Analyze the SEO and GEO performance of content, monitor key indicators and produce clear, actionable reports to support decision-making
- Proactively carry out SEO, GEO and referral audits to identify issues, risks and opportunities for continuous optimisation.
Your team Vice-President - Digital, more than 190 specialists work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technology and continuously improve processes. You are part of a team of more than ten colleagues in the Digital Marketing and Content sector, including 2 senior SEO specialists, and will report to the Senior Manager - Digital. Our team stands out for its expertise in digital performance and continuous optimisation. She works closely with the Marketing, Content, Acquisition and it teams on all National Bank digital properties (institutional sites, products, information content, etc.).
Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.
The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at any time.
Prerequisites
- Have at least five years of relevant experience in SEO and natural referrals
- Concrete experience in implementing high-performance SEO strategies, ideally in large-scale organisations or organisations with high content volumes
- Proficiency in SEO tools, optimisation techniques and digital data analysis methodologies
- Solid experience in analysing content performance, monitoring SEO indicators and producing strategic recommendations
- In-depth knowledge of current SEO practises, including issues related to generative artificial intelligence and response engines.
* Health and wellness program, including many options * Flexible group insurance * Generous pension plan * Employee Share Ownership Plan * Employee and family assistance program * Preferential banking services * Involvement in community initiatives * Telemedicine service * Virtual sleep clinic
We have an offer that keeps up with trends as well as your needs and those of your family.
Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.
Making a bold move in a people-first environment We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.
We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?
Join us!
