Marketing Coordinator

Motrec International, a world-renowned company in the field of industrial electric vehicles, is looking for a passionate and versatile Marketing Coordinator to join its team. If you're ready to be part of an innovative company that pushes the boundaries of technology and efficiency, this is the opportunity for you.

For 35 years, we have been designing and manufacturing customized electric industrial vehicles to meet the specific needs of our customers in a wide range of industries. Our commitment to research and development enables us to offer our customers high-quality products, while contributing to sustainable development.

As a Marketing Coordinator at Motrec International, you will play a key role in the Sales and Business Development team, more specifically with regard to the dealer network. Reporting to the Director of Sales and Business Development, the Marketing Coordinator will play a major role in B2B marketing.

Supported by the Director of Sales and Business Development, as Marketing Coordinator you will have the opportunity to work in a dynamic and stimulating environment, where you will be encouraged to express your ideas and show initiative. Your creativity, proactivity and passion for marketing will make you the ideal candidate for Motrec.

Key responsibilities :

B2B marketing :

• Provide integrated support to the dealer network by combining technical solutions with targeted marketing initiatives, thereby promoting sales growth and enhancing brand visibility
• Plan, develop, produce and control the quality and distribution of marketing, promotional and training materials for dealers, external and internal customers (brochures, videos, sales documents, mailing lists, etc
• Manage content management through content strategy, communication, writing, translation and linguistic revision, including setting up and executing the editorial calendar

Digital marketing :

• Define the content strategy and distribution schedule for social networks, produce and distribute content, and manage the company's social networks
• Ensure continuous updating and improvement of web platforms, including website (WordPress), CRM and online submission module
• Ensure process optimization and control using digital tools

Management :

• Collaborate with internal and external resource persons on diversified projects designed to create value for the company.
• Manage external suppliers (agencies, consultants, printers).
• Carry out competitive and strategic intelligence, market research and surveys.

• Coordinate search engine marketing (SEO/SEM) through paid advertising campaigns (AdWords, Display and Facebook) and SEO (organic).