Senior Digital Ad Operations Specialist

Manulife is looking for a diligent and proactive Ad Operations Specialist to join our dynamic marketing team. The ideal candidate will have proven experience in tagging, campaign setup, and campaign QA. This role is crucial in ensuring the smooth execution and optimization of our digital advertising campaigns. The role involves building COE functionality, establishing digital marketing standards, and contributing to data storytelling. The role involves working with a diverse group of people, including performance marketers, marketing technology specialists, growth marketers, and digital marketing strategy and planning teams.

• Implement and manage tracking tags: This involves placing tags on various digital platforms (websites, apps, etc.) to collect data on user interactions. These tags are essential for tracking the effectiveness of campaigns and understanding user behaviour.
• Ensure accurate data collection and reporting and verify that all tags are functioning accurately and that the data collected is reliable and comprehensive.
• Verify ad placements and targeting: Ensuring that ads are displayed in the accurate locations and to the intended audience is crucial for campaign success.
• Collaborate with diverse teams: Work with performance marketers, marketing technology specialists, growth marketers, and digital marketing strategy and planning teams to ensure comprehensive and cohesive campaign execution
• Implement and manage data layer tagging: This involves setting up tags within the data layer of websites to capture detailed information about user interactions and behaviours.

How will you create an impact?

Collaborate with marketing team to build out digital marketing strategies. Work with internal and external clients for alignment and compliance.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

• 3+ years’ experience with CM360, DV360 or other DSPs, container tags such as GTM and Adobe Launch
• Technical expertise and understanding the technical aspects of these platforms
• Nice to have: Degree or equivalent experience in Marketing or Business

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What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

• Values-first culture
• We lead with our Values every day and bring them to life together.
• Boundless opportunity
• We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
• We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
• We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
• We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.