Head of Bank Marketing

The Opportunity

As the Head of Bank Marketing, you will be at the forefront of transforming marketing into a true strategic engine-championing the customer voice, unlocking the power of digital and AI, and influencing decisions that shape how we help people live better lives. This role is built for a visionary leader who thrives on creating impact, elevating brand and experience, and partnering across the business to drive bold, customer‑centered growth. You will shape a forward‑looking marketing capability that influences enterprise strategy, amplifies customer insight, and elevates how we show up for the people and communities who rely on us.

Position Responsibilities:

Communications Strategy

• Develop internal and external communication strategies and tools, which align with the business philosophies.
• Evaluate the success and applicability of communication strategies and tactics for both advisor and employee audiences.
• Create a cohesive and consistent brand/image for Advisory Services through a marketing and communications strategy.
• Conduct competitive and market research to determine best practices and optimal methods of meeting the communication needs of the business units within Advisory Services

Marketing Strategy

• Develop and evaluate an advertising strategy that positions us as a leader in the independent space.
• Foster relationships with key industry publications and organizations to capitalize on opportunities to support the Manulife Securities’ recruiting strategy
• Develop a comprehensive social media strategy leveraging internal expertise to establish parameters and evaluation metrics.
• Conduct competitive and market research to determine the marketing needs of the business
• Develop and oversee sponsorship strategy, evaluating all potential sponsorship opportunities, ensuring brand and reputation control, as well as optimal ROI.

Collaboration

• Develop relationships with internal and external partners to deliver effective integrated marketing and communications to meet the needs of all stakeholders including social media, Digital, Brand, Public Relations.

Management/Leadership

• Develop, lead and coach team, cultivating an engaging and motivating environment and championing individual career growth and professional development.
• Provide leadership in development of marketing and communications for new and existing products, programs and initiatives, ensuring regulatory compliance is top of mind.
• Provide communication and marketing guidance
• Manage marketing/advertising and sponsorship budget

Required Qualifications:

• 10+ years’ business-related experience, including several years of marketing and communications experience.
• University degree in Marketing, Communications (or equivalent).
• Proven track record in successfully designing and implementing communications and marketing strategies, delivering to deadlines and meeting budget requirements.
• Highly developed marketing and communications acumen with extensive knowledge of communications disciplines, techniques, legal responsibilities and government/securities regulations.
• Advanced strategic planning skills

Preferred Qualifications:

• Superior writing and editing skills, developed within the investment industry.
• Excellent communication skills are also required to work effectively with multiple stakeholders, synthesize information, present appropriate recommendations and manage the communications development cycle to completion according to negotiated timelines.
• Demonstrated ability to hire and successfully manage staff and external/internal advertising and marketing services agencies.
• Ability to develop positive relationships with key internal and external stakeholders.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.