Social Media and Influencer Marketing Manager

A few words about JOELLE Inc.

JOELLE Inc. is a fashion brand that specializes in the design and production of women's ready-to-wear clothing. Our mission is to offer our customers an unpretentious fashion world, while keeping a close relationship with our community.

Having experienced tremendous growth since our founding in 2016, we are looking for new talents who will join us to start a new chapter at our Montreal office.

Your team

The Montreal team is made up of innovative, dynamic, and passionate people. It's our new creative bubble, where you'll be able to put your expertise to good use and grow with us. You will also collaborate with our teams at the Trois-Rivières head office and the Quebec store.

Your responsibilities

• Social Media Content Strategy: Develop and execute a comprehensive content strategy aligned with our brand objectives, tailored for each digital channel, while ensuring consistency across channels.
• Influencer Marketing: Design and implement effective influencer marketing strategies to promote our products and services on social media. Identify and establish partnerships with relevant influencers and content creators in our industry.
• Content Calendar: Collaborate with the marketing team to create and maintain an engaging content calendar outlining key content themes, publication schedules, and campaigns, ensuring alignment with product launches and promotional activities.
• Content Creation: Oversee and collaborate in the production of high-quality written and visual content for various social media platforms that showcase our products and brand identity, fostering a strong sense of belonging among our customer base.
• Analysis and Optimization : Monitor content performance using content analysis tools, audience insights, gather information on market trends, and competitors. Adjust strategies to enhance engagement and achieve key performance indicators.
• Collaboration and Process Optimization: Work closely with cross-functional teams, including marketing, in-store stylists, and product design and development, to align content with business objectives. Continuously optimize the content creation process for maximum efficiency.