Description
As a B2B Marketing Partner - Robotics, your primary mandate will be to act as the dedicated marketing point of contact for Génik and Agmanic Vision. Your role is to develop a strong understanding of the markets, customers, solutions, and business priorities of the business unit and translate them into concrete marketing initiatives. You will work closely with the sales teams and technical experts and leverage the expertise of the Brand and Awareness team to support the growth of the business unit. More specifically, you will:
• Understand the markets and business priorities of Génik and Agmanic Vision by gathering information from sales teams, technical experts, and field operations;
• Participate in the development of the Robotics marketing plan and ensure its deployment in alignment with the Group’s strategy;
• Prioritize partner requests based on impact, deadlines, and available capacity, while establishing realistic expectations;
• Identify projects, innovations, and achievements to showcase, gather relevant information, and coordinate B2B content and sales tools that make technical solutions clear and compelling;
• Collaborate with the Customer Marketing Lead on demand generation and nurturing campaigns by contributing market knowledge, required content, and supporting implementation efforts;
• Select, together with the sales department, relevant events and visibility opportunities and coordinate their execution with the corporate marketing team;
• Monitor initiative results and their contribution to the business opportunities pipeline, and propose adjustments as needed;
• Mobilize the expertise of the Brand and Awareness team and partners, using shared tools while respecting the Group’s brand positioning and standards;
• Perform any other related duties.
REQUIREMENTS
• Hold a bachelor's degree in marketing, communications, business administration, or any other relevant field of study;
• 5 to 8 years of relevant experience in B2B marketing;
• Experience in a manufacturing, technology, industrial, engineering, or automation environment (asset);
• Strong command of both French and English, spoken and written, to communicate with partners outside Québec;
• Good understanding of digital marketing, demand generation, and the B2B customer journey;
• Knowledge of CRM and marketing automation tools;
• Knowledge of SEO, GEO, ABM, LinkedIn Ads, or Google Ads (asset);
• Comfortable using artificial intelligence tools applied to marketing;
• Available to travel occasionally to meet with various teams, clients, and attend events.
