The National Account Manager is responsible for growing sales and profitability across their assigned major accounts (national retail chains). Working in close collaboration with the National Accounts Director, he/she develops and maintains solid, long-term business relationships with buyers and decision-makers, and ensures the execution of Garant's commercial strategies in store.
Responsibilities
- Develop and maintain long-term strategic partnerships with buyers and decision-makers at assigned major accounts.
- Develop an annual business plan by account and produce monthly reports including sales results, profitability, market share, trends and growth opportunities.
- Negotiate annual price agreements, sales conditions and promotional programs with buyers.
- Monitor account profitability and optimize promotional investments to maximize margin.
- Analyze POS sales data and market trends to identify growth opportunities and propose tactical adjustments.
- Ensure merchandising execution at retail customers — product placement, quantity and display in store and in warehouse.
- Prepare and present new products to key buyers, highlighting competitive advantages to drive new listings and stimulate sales.
- Develop and implement innovative promotions to drive in-store sales and increase Garant product visibility.
- Manage sales forecasts by account and collaborate with Supply Chain to ensure service levels and minimize out-of-stocks.
- Track key performance indicators by account (service level, sell-through, markdown rate) and propose corrective actions as needed.
- Work closely with Marketing, Supply Chain and Finance to ensure execution of product launches and seasonal initiatives.
- Gather and analyze competitive intelligence and customer program information, and share findings with management.
- Actively participate in trade shows and customer events to represent Garant, promote products and develop business relationships.
- Produce sales reports and ensure rigorous updates of tracking tools.
