Description
CFMWS. A job with purpose. Our 4000+ person strong organization champions a healthy, fun, creative and active lifestyle for Canadian Armed Forces members, Veterans and their families. Help us deliver a variety of recreation and fitness programs, offer family support, organize charity events and make sure our members access retail, travel and banking discounts and customized financial services. At Canadian Forces Morale and Welfare Services (CFMWS), we love what we do. And we live it too.
SISIP FINANCIALA full suite of financial solutions, tailored to the realities of our Canadian Armed Forces Members and their families, is offered through the SISIP Financial division within CFMWS. In addition to conventional insurance, investment and financial advice products and services, we pride ourselves in delivering preventative financial education and, where required, counselling, to support our members’ financial wellbeing. At SISIP, we keep our members at the center of everything we do. Our ultimate target is the right solution at the right time for our members, and our commission-free environment reinforces this. As a social enterprise, the profits we make help fund programs within the Canadian Armed Forces (CAF) community to benefit members and their families.
SISIP Financial services are available to Canadian Armed Forces Members both virtually and in-person. We have 23 offices located in CAF communities across Canada. Our national office is located in Ottawa.
THE ROLEThe SISIP Senior Manager, Business Intelligence and Customer Relationship Management will develop, plan and implement analytical solutions to improve customer relationships, forecast and impact business performance and grow revenue as well as work with vendor, development teams, and stakeholders to develop dashboard and reporting solutions to enable data-driven culture and improve decision making.
The SISIP Senior Manager, Business Intelligence and Customer Relationship Management will lead development and timelines of Key Performance Indicators (KPIs) to understand and improve the execution of business strategies, ensure data integrity and accuracy of internal and intra-divisional/external data sources and also develop, plan and manage CRM strategies based on customer lifecycle, geared towards increasing customer engagement rate, retention using spend optimization Return on Investment (ROI) model on campaigns.
QUALIFICATIONSEducation, Certifications and Licenses
College Diploma or Certificate in Business Administration, Economics, Statistics or Mathematics or a related field AND several years of experience in business administration, business analytics or marketing or a related field
Experience
In business and strategic planning
In developing data analytics principles and theories
In data manipulation and data management
In problem solving
In conducting data analytics and identifying business and marketing insights
In developing customer frameworks and applying them to specific markets
In developing and applying policies and procedures
In providing advice and guidance
In project management
In budget administration
In personnel administration
In collaborations and developing partnerships
In synthesizing data into reporting formats
In driving CRM strategy and managing marketing metrics, segmentation and data analysis
In analytical and strategic planning
Competencies
Client focus, organizational knowledge, communication, innovation, teamwork and leadership.
RESPONSIBILITIESDevelop, plan and implement analytical solutions to improve customer relationships, forecast and impact business performance and grow revenue.
Ensure data integrity and accuracy of internal and intra-divisional/external data sources.
Liaise with the marketing team to build the framework for segmented marketing campaigns and testing to improve CRM metrics & sales targets.
Complete analysis/consolidation of CRM campaigns to measure success and share results and learnings to optimize future campaigns.
Develop measurement and analysis guidelines, giving framework for success, based on customer metrics as well as brand strategy.
Develop strategy, guidelines, reporting and process to streamline and increase effectiveness of the program.
OTHER INFORMATIONLanguage Requirement:
Bilingual (English and French) Essential
Reading: Advanced
Writing: Functional
Oral: Advanced
Start Date: May 31, 2024
This is a hybrid position.
BENEFITS AVAILABLE
Health Benefits: Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance, disability insurance and accidental death and dismemberment coverage.
Work Life Balance: A wide range of paid/unpaid leave, including paid vacation, family related leave and personal days.
Retirement Planning: A Defined Benefit Pension Plan and Group Savings Plans.
Learning and Development: Tuition Assistance Program and Advanced Learning Program, payment of professional association memberships, online learning opportunities and second language training.
Perks: Discounts through CF One Member Appreciation.
INCLUSION AND ACCOMMODATION
CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. Workplace accommodation measures are available to all candidates identifying a need during the selection process.