Description
We are looking for a Digital Web Strategist who will report to the Digital Web Team Leader to work on the elaboration of digital strategies that enhance customer experience and conversion on our websites. You will be part of the team responsible for the digital product strategic vision, growth and roadmap. Identifying the business needs & opportunities and converting it to design to leading the development, deployments and continuous improvement.
YOU’LL HAVE THE OPPORTUNITY TO:
- Collaborate with digital experts from various backgrounds that will advise you on UX/UI design, data analytics, SEO, web development, customer experience, CRM and more!
- Lead diverse digital strategies ranging from global new product launches to tool and customer flow optimizations aligned with business goals.
- Work in a dynamic fast paced environment, expand your digital knowledge by working with different experts from all around the world.
- Promote the strategy practice within the organization and provide training to other teams within the department to improve processes and apply industry best practices
- Perform market watch and share insights on what is going on in other companies, on other websites and other technologies to represent strategic vision for websites.
- Monitor results and outcome: Establish, monitor & improve team and web performances to align strategy and further positive impact on user experience.
- Define a clear strategic vision for each product & program, in collaboration with the rest of the strategy team.
- Be a key player in delivering on business objectives and priorities while also acting as a strategy expert providing your expertise in various projects and requests from other teams in the marketing department.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
- Website best practices: Understanding of customers, best in class customer experience, accessibility.
- Go-getter & Innovative : Demonstrated ability to move forward without a clear process or route. Skilled in building new processes and ways of working more efficiently.
- Business oriented: Understand the impact of various digital products on the business, measure results and present strategic recommendations to support goals & objectives.
- Adaptability: Curious and always looking for new business opportunities, able to navigate in a complex multi stream business environment.
- Communication: Stellar interpersonal and communication skills, capable of working harmoniously with multiple teams, especially to translate a product functionality into a business/user impact.
- Data-Driven: You are able to highlight the key insights from market research and data analysis and use them to drive your strategies. You understand the difference between a KPI and a metric and can deliver a monitoring plan for your projects.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
- Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
- Generous paid time away: winding down is as important as creating the future of recreational products.
- Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered.
- Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
- Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.
What about some feel good extras:
- Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
- Summer schedule: time flies at BRP, so we hit pause to enjoy it.
- Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
- Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
- Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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