Description
The Experiential Marketing Specialist, Sea-Doo is responsible for the strategic development, execution, and optimization of immersive brand experiences that drive awareness, engagement, and conversion across key markets. Their focus is primarily on Sea-Doo experiential initiatives and events.
YOU’LL HAVE THE OPPORTUNITY TO:
Define and own the experiential marketing strategy for Sea-Doo across North America:
Define KPIs (engagement, leads, conversion)
Analyze performance and improve programs
Implement reporting tools
Lead end-to-end execution of the Boatshows, and other experiential initiatives for Sea-Doo.
Oversee concept development, production, logistics, and on-site delivery
Ensure consistency and excellence across all touchpoints
Responsible for the operational efficiency and budget management, with a focus on ROI and optimized resource allocation
Collaborate with multiple internal stakeholders such as product, brand, sales, partnerships, and PR teams
Manage relationships with agencies, vendors and promoters.
YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
5+ years in experiential marketing or events
Experience in project management
Budget management experience
Exceptional organizational skills and attention to detail.
Comfortable working in fast‐paced environments with changing priorities.
Strong written and verbal communication skills.
Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint)
Ability to work flexible hours and travel for events when required.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
#LI-Hybrid #LI-EF1
