Description
As the E-commerce Marketing Coordinator, you will be responsible for developing and executing the digital marketing strategy for our Sea-Doo, Ski-doo, Can-Am brands in North America for everything: Parts, Accessories and Apparel. Your scope of responsibilities will be across all channels, but with a strong focus on paid channels (SEM, Display, Programmatic, Product Feed, Affiliate, etc.). You will also be supporting the full cycle of marketing activations cross-channels, from planning and briefing to assets’ review, making sure all stakeholders involved are aligned (merchandising and commercial strategy, products marketing content and assets production); Your expertise will be essential in driving impactful, data-driven campaigns that enhance our reach and performance across multiple platforms. Reporting to the E-commerce Performance Team Lead, you will serve as the primary point of contact for many internal and external stakeholders (our media partners, merchandizing team, product marketing team and assets production team), optimizing performance, driving growth, and delivering innovative activations and solutions that connect our brands with audiences across North America.
YOU’LL HAVE THE OPPORTUNITY TO:
Act as the primary liaison with the media agency, ensuring seamless collaboration and execution of media strategies.
Work closely with internal teams and external partners to develop integrated and optimized media campaigns.
Identify and implement innovative media opportunities to enhance brand visibility and engagement.
Oversee and manage media budgets to maximize efficiency and impact.
Coordinate with other Internal Centres of Expertise to ensure media plans align with broader company initiatives and objectives.
Continuously refine media efforts based on retail goals, performance insights, and strategic priorities.
Provide ongoing analysis and reports on campaign performance, offering data-driven recommendations for optimization.
Guide internal media discussions, offering strategic recommendations and perspectives, particularly in support of the Social and Consumer Engagement team.
Partner with the Brand Insights and Performance team to leverage audience, market, and media data for more effective strategy development.
Deliver monthly and quarterly reports on paid media performance, highlighting key insights and opportunities for improvement.
YOUR KEY RESPONSIBILITIES (E-com Marketing specialist)
Collaborate in building the eCommerce Marketing strategy through analytics, recommendations, point of views, plans, roadmaps and campaigns,
Gather business and stakeholder requirements for content needs and own the briefing process with our Creative Studio partners,
Strongly contribute to our marketing activations kick-off and optimization across our digital channels
Responsible for guiding the adaption the eCommerce-related assets to each channels,
Align with other channel experts to drive an efficient traffic acquisition strategy
Collaborate without our analytic specialist to analyze performances and provide strategic insights to improve operations
Support our benchmark and customer research analysis to develop best in class online customer experience with enriched content and web components
Develop an insightful understanding of our consumers, collaborating closely with the brand and product teams at BRP
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Between 2 and 5 years of experience in media, with a strong background in media planning and execution.
Deep understanding of SEM, paid social and programmatic media strategies.
Comfortable working across both digital media (paid search, PMax, display, paid social, programmatic).
Experience in Affiliate marketing strategies is preferable but not required
Strong communication skills in English and French, with the ability to simplify complex concepts and present performance insights to executive audiences.
Self-motivated, proactive, and highly organized, with the ability to manage multiple projects and deadlines simultaneously.
Meticulous and committed to excellence in execution.
The ability to work effectively across multiple partners and stakeholders.
A genuine enthusiasm for both winter and summer activities on the water!
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
