SEM SPECIALIST

Join a diverse and talented team

• 50% discount on all products;
• Flexible hours;
• Hybrid work from home schedule (head office);
• Opportunities for advancement within the company;
• Being part of a family-owned business committed to the community;
• Performance bonuses (in-store sales or management position);
• Recognition program for years of service;
• Innovation program to encourage idea sharing;
• Referral bonus ;
• Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

For full-time employees:

• Group insurance plan;
• Three (3) to five (5) paid personal days (depending on the position);
• Minimum of 2% employer contribution to your RRSP.

THE PURPOSE OF THE ROLE

Under the supervision of the Director, Digital Acquisition, the SEM Specialist will be responsible for the development, creation, follow-up, and optimization of digital marketing campaigns on various media for La Vie en Rose and Bikini Village.

JOB DESCRIPTION

• Implement media planning and integrate acquisition strategy.
• Contribute to the development of customer acquisition KPIs, strategies and campaigns.
• Create, coordinate, and manage customer acquisition strategies and campaigns on search engines and social media.
• Optimize campaign content to maximize campaign performance.
• Contribute to planning between internal and external teams.
• Research and analyze keywords in collaboration with the SEO Specialist to target the best PPC strategies.
• Create, analyze, and correct text and text ads in accordance with SEO standards for advertising campaigns.
• Analyze campaign performance and write analysis and recommendations related to campaigns to improve ROI and ROAS.
• Develop, implement, and monitor acquisition programs.
• Develop traffic acquisition strategies with internal teams.
• Contribute to the increase of the conversion rate and sales by implementing different customer acquisition strategies.
• Conduct marketing intelligence on online advertising and analyze competitors' websites to identify opportunities for improvement.
• Collaborate and be responsive to customer acquisition opportunities raised by other departments.
• Create weekly and monthly reports indicating efforts, impact on SEO, SEM, and social media performance.
• Monitor, measure, and track search metrics and analyze trends.
• Collaborate on various digital projects.

REQUIREMENTS

• Bachelor's degree in marketing, e-commerce or equivalent;
• A minimum of 5 years managing and optimizing digital marketing campaigns and advertising on search engines, social media and digital platforms (SEM);
• Management of SEM campaign set-up (GoogleAds, Facebook and Instagram, Bing, LinkedIn and more) ;
• Bilingual, both spoken and written (The person will have to set up SEM campaigns for our stores across Canada) ;
• Ability to manage and optimize advertising budgets on Google Ads, Meta, Criteo, etc.;
• Knowledge of best practices in e-commerce and digital marketing, SEM and SEO;
• Experience in retail and e-commerce (asset);
• Attention to detail, sense of organization and priorities;
• Ability to work under pressure in a fast-paced environment;
• Ability to manage several projects simultaneously;
• Mastery of the following tools:

• • • GA4 360;
    • Google Ads (Search Ads 360);
    • DV 360 and CM 360;
    • Google Tag Manager;
    • Facebook Ads and Analytics;
    • Instagram, Tik Tok, Pinterest, YouTube, and LinkedIn;
    • Bing;
    • Criteo;
    • Google Shopping.

The information on this site is for information purposes only and is not intended to have legal consequences. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.