Senior Marketing Manager, Home Financing Marketing

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Senior Marketing Manager, Home Financing Marketing

Reporting to Director, Home Financing Marketing

Description

You’re an insatiably curious marketer and strategic thinker with a strong appreciation for data-driven results and finding innovative ways to reach and engage new audiences. You’re fascinated by consumer behavior. You know how to turn aspirational goals into realized success. “Execution excellence” is second nature to you. You’re adept at bringing together multiple ideas and data points and synthesizing them into a unified point of view-even when there is ambiguity.

As a part of the Canadian Personal Banking Marketing team, you will be accountable for developing strategy, development, flawless execution, and continuing improvement of mass and targeted marketing programs, tactics and plans that support the grown Home Financing portfolio through data driven acquisition and lifecycle initiatives.

In this role, you will collaborate with a variety of partners including the broader P&BB Marketing team, bmo.com, Personalization, Digital Sales, Product, Strategy, Legal & Compliance, and Marketing Analytics teams to execute strategic, integrated campaigns that support Home Financing growth objectives. With passion for uncovering insights through data, you will drive, refine and pivot strategies to optimize growth and limit attrition. You will build strong cross-functional relationships across both business lines and functional support teams, and act as a liaison for marketing in a fast-paced and highly matrixed organization to ensure we’re producing impactful, engaging, and high-quality marketing support that drives growth across the Canadian market.

Responsibilities - here are some of the things you’ll be doing in this role:

Within the first 30 days, you’ll:

• Cultivate and build relationships with your business and functional group partners including product, customer growth, legal and compliance, and other groups as, needed, to successfully and sustainably grow our home financing portfolio.
• Develop comprehensive understanding of our current marketing programs and conversion metrics to understand our current state & begin strategizing performance improvement initiatives.
• Track and analyze performance data to measure effectiveness and find opportunities for improvement.

Within the first 60 days, you’ll also:

• Develop and execute impactful, insight - based marketing campaigns (targeted and mass), set up metrics and meticulously track performance.
• Monitor progress against milestones and recommend and implement adjustments as necessary to meet business objectives.
• Identify emerging issues and trends to inform decision-making.
• Develop and maintain relationships with internal/external partners.

By the end of your first 90 days, you’ll also:

• Gain a full understanding of BMO systems and data integrations to identify, strategize and relentlessly execute on optimization opportunities within the digital context.
• Drive, with minimum supervision, integrated marketing acquisition campaigns, creative and collateral, in both proprietary and mass channels.
• Partner closely with customer growth, product and other partners to innovate our offerings and best position BMO to win vs. competitors.
• Identify & pursue partnership opportunities for the bank.
• Become a great leader, manager and coach to your Direct Report

Must Haves:

• 5-7 years of relevant experience in Home Financing industry, ideally with another FI
• Experience in developing marketing and customer communications plans
  • Strong analytical and problem-solving skills and the interest in building and maintaining dashboards, reports and telling meaningful stories to leadership on a wide variety of teams that drive data-driven decisions
  • Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness
• Advanced verbal and written communication skills
• Deadline-driven; possess the ability to be proactive, forward-thinking, and resourceful
• Expert strategic storyteller
• Exceptional project management skills and attention to detail are required
  • Strong interpersonal skills; team player with the ability to merge varying points-of-view and build partnerships to get things done. You bring a collaborative working style to all that you do, and are able to influence meaningful action and change within a large, matrixed organization
  • Creative problem-solving skills and excellent creative sensibilities: well-developed ability to evaluate whether creative meets strategic objectives and brand standards.
• Bachelor’s degree in business administration, marketing, advertising or related field

Working Conditions

This position is offered in a hybrid working model, with a minimum of two- three days per week in office required. The job may require limited off-hours work and performance of work under challenging deadlines.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.