Marketing Specialist, PR and Influencers - AIR MILES

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The Marketing Specialist for PR and Influencers will be essential in executing our public relations strategy for both B2B and B2C audiences while also managing our influencer strategy to support ongoing initiatives and campaign efforts.

This role demands a dynamic professional with a strong grasp of media relations, storytelling, and the ability to craft compelling narratives that resonate with diverse audiences. You will collaborate closely with internal teams and external partners to ensure our PR and influencer initiatives align with the overall brand strategy and effectively promote the AIR MILES value proposition.

In this position, you will develop and implement PR campaigns that elevate the AIR MILES brand, drive engagement, and increase visibility in target markets. You will also be responsible for content development with key influencers that supports our broader marketing objectives. Additionally, you will report on media coverage, analyze the effectiveness of PR initiatives, and provide insights to refine strategies for improved impact. Strong communication skills and a proactive approach will be vital in representing the AIR MILES brand across various media platforms.

Responsibilities and Skills

This role is ideal for a creative thinker with a passion for public relations and influencer marketing, enabling them to make a significant impact on the growth and visibility of the AIR MILES brand.

Pay Type:

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.