Senior Copywriter - CRM

We Are:

Accenture Song is the world’s largest tech-powered creative group. We accelerate growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of culture through the unlimited potential of creativity, technology and intelligence-both human and artificial. Visit us at: www.accenture.com/song

You Are:

We are looking for an innovative, forward-thinking, and highly skilled Copywriter to join our Creative team. We are looking for a proactive, self-motivated, and inspirational candidate with exceptional writing skills and a comprehensive understanding of how brands connect with audiences across an ecosystem. You will concept and craft copy as part of an interdisciplinary agency team that includes strategists, art directors, designers, data/analysts, technology, and studio production specialists.

The Work:

• Working under the direction of a Creative Director and often in partnership with a designer, you will own copy concepts and craft written solutions that solve an array of creative challenges while maintaining or developing optimal writing workflows.

• Oversee and be hands-on in the creation of copy across various formats and lengths, applying principles of brand voice, tone, clarity, storytelling, and audience engagement.

• Conceptualize and write CRM solutions that are on brief, on brand, and leverage brand style guides and strategic principles, including:

  • Writing engaging email campaigns, from custom creative to template-based executions.

  • Developing copy for loyalty programs, membership communications, and personalized user journeys.

  • Crafting digital direct marketing messages such as SMS, push notifications, and dynamic banners.

  • Applying data-driven insights to write dynamic and personalized content.

• Prepare flawless deliverables for handoff to developers, producers, and clients.

• Present and defend solutions to other creatives, account leaders, and clients.

• Thrive on interdisciplinary collaboration with copywriters, designers, project managers, strategists, and development teams.

• Communicate with clients and internal teams in an effective and professional manner.