Inbound Content Marketing Manager

Why you’ll love Softchoice:

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

This opportunity is hybrid, with some in-office work (10-20%) in Toronto.

The impact you will have:

We are looking for a strategic, customer-obsessed Inbound Content Marketing Manager to make our website the engine of our inbound marketing model. You will turn our website into a high-performing inbound engine, driving qualified organic traffic, engaging audiences, and converting anonymous visitors into known users.

In this role, you will be responsible for executing and optimizing our inbound content and SEO strategy across Softchoice.com. You’ll focus on how content is structured, discovered, experienced, and how it converts. You’ll be the driver of ensuring the content on our pages are clear, findable, relevant, and designed to drive engagements including subscribing to our newsletter and requesting access to the Advanced Technology Center (ATC).

This role reports to the Manager of Content Marketing, and collaborates closely with Demand Generation, Solutions Marketing, Partner Programs, and our digital team.

What you will do:

Own the “Always-On” Inbound Marketing Content Engine

• Execute the inbound content strategy across Softchoice.com, ensuring content supports SEO efforts, audience engagement, and conversion of unknown users.
• Drive the alignment and bridging of content and messaging that appears on Softchoice.com and our Advanced Technology Center (ATC) instance.
• For key top of funnel assets, lead the drive for organic visibility through SEO and organic social channel execution, supporting ongoing audience engagement
• Maintain and evolve our “always-on” inbound engine, ensuring content remains relevant, high-quality, and aligns to our audience challenges and needs.

Optimize Website experience and conversion

• Optimize page layouts, messaging, call to actions, and user flows to encourage deeper exploration, time on site, and conversion.

• Provide recommendations on content and layout updates consistent with industry trends
• Analyze and measure web behavior and engagement to inform ongoing optimization efforts.
• Test and create new page wireframes to drive intended actions (e.g., further exploration, conversion)
• Reduce content bloat through ongoing audits, consolidation, and rationalization to ensure only high-quality, relevant, and up-to-date content remains
• Using available optimization tools to identify and prioritize potential updates or deletions along with creating net new pages

Web Content Governance & Cross-Functional Collaboration

• Maintain a web content governance framework, including review cycles, stakeholder alignment, content quality checks, and SEO oversight
• Implement and optimize an SEO strategy and framework working with SEO subject matter experts across marketing teams
• Align with digital marketing teams for planning and executing trigger-based engagement driving ongoing user consumption as well as support solution-based demand gen
• Partner with the extended marketing team to support trigger-based engagements opportunities across customer journey paths.
• Where appropriate, work with digital marketing teams to amplify reach via e-mail, paid media and vendor supported programs.
• Ensure a consistently excellent and on-brand experience in collaboration with brand and comms

Drive Measurable Website & Inbound Content Performance

• Increase qualified organic traffic by optimizing content structure, search visibility, and alignment to high-intent customer needs
• Improve conversion rates across inbound marketing content assets and journeys by refining page layouts, CTAs, messaging hierarchy, and user flows
• Enhance the user experience across journeys by improving clarity, navigation, accessibility, and engagement from first touch to conversion
• Own audience management as a discipline by capturing and analyzing audience data, building and maintaining audience profiles and ongoing optimization to grow engagement in support of inbound marketing and lead generation activities
• Supporting content curation and optimization for always-on marketing programs supporting inbound marketing and lead generation efforts

What you bring to the table:

• Demonstrated success in a similar role, in a similar context (e.g., technology consulting or professional services)
• Experience operating within an enterprise-grade CMS
• Thorough understanding of SEO best practices and experience implementing them
• Strong, detail-oriented writer with experience writing for web and understanding writing and editing consistent with a brand’s voice and tone
• Excellent organizational, interpersonal and persuasion skills
• Ability to effectively prioritize and manage tasks
• 7-9 years’ relevant and progressively senior experience
• Post-secondary education in a marketing, business or writing discipline or equivalent experience

Pay Range:

A reasonable estimate of the current base pay range for this position in Ontario is $76,500 to $102,000.

Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.

Softchoice offers a comprehensive and competitive benefit plan to all full-time employees, which includes:

• • Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program
  • Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance
  • Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
  • Additional Perks: Employee Discount Program

Not sure if you qualify? Think about applying anyway:

We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You’ll Love Working Here:

• The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
• Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:

We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to working with you to best meet your needs.

Our commitment to your experience:

We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

Job Requisition ID: 7254

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