AVP, Enterprise Digital Experience Enablement

We are seeking a visionary and collaborative leader to join our team as Assistant Vice President (AVP), Enterprise Digital Experience Enablement, a pivotal role in Manulife’s multi-year transformation to unify and modernize its digital ecosystem across Canada, the U.S., Asia, and Global Wealth & Asset Management. This AVP will drive the enterprise-wide content and experience platform strategy, focusing on integrating Adobe Experience Manager (AEM) Cloud and Enterprise Digital Asset Management (DAM) to deliver consistent, scalable, and personalized digital experiences. The role involves strategizing, procuring, adopting, and governing these platforms, while ensuring alignment with our global design system, content operations, and AI-powered optimization capabilities.

As a foundational leader, the AVP will guide the end-to-end transformation, from implementing and configuring AEM Cloud and DAM to driving business outcomes through effective governance and GenAI-led automation for authoring, tagging, and content delivery. Working in a “two-in-a-box” model with a complementary Global Technology leader, the AVP will co-lead the enterprise digital experience platform, ensuring successful business and technical execution of our CMS and DAM strategy, including implementation, governance, and optimization. The AVP will act as a central partner to Global Digital Marketing and Segment Marketing teams, ensuring local business needs are met while aligning with global standards, capabilities, and infrastructure.

Position Responsibilities:

Platform Strategy & Enablement

• Lead strategy of a global instance AEM Cloud CMS and enterprise DAM platform that supports multilingual, multi-brand, and market-specific content needs
• Guide procurement, setup, configuration, permissions, provisioning, and monitoring of AEM Cloud and DAM environments
• Partner with Technology to leverage and govern cloud-native platform capabilities - including AI-powered authoring, automated tagging, performance monitoring, headless content delivery, and scalable workflows - to drive authoring efficiency, content reuse, and time-to-market improvements
• Partner with Technology to define and implement interoperability standards and integration patterns to support common enterprise capabilities - such as search (e.g. Coveo), IP detection, consent management (e.g. OneTrust), and universal cookie frameworks - ensuring secure, compliant, and consistent digital experiences across all markets and segments

Experience Delivery & Optimization

• Partner with Global Digital Marking to ensure the CMS and DAM platforms are embedded in the experience delivery process-from co-authoring with GenAI to templated design extensions and SEO optimization
• Partner with the Global Design System team to ensure platform components, templates, and tools drive brand consistency, authoring efficiency, and accessibility compliance
• Partner with Global Digital Marking to define platform best practices in SEO, IA, content structure, DAM usage, tagging, and automated performance testing

Enterprise Integration

• Partner with Global Digital Marketing and Technology to integrate AEM Cloud and DAM into the broader Adobe Experience Cloud stack (AA, AJO, Creative Cloud), as well as common enterprise capabilities
• Ensure seamless data flows across systems to enable analytics, personalization, experimentation, and consent management

Business Value & Benefits Realization

• Collaborate with Global Marketing Strategy, FP&A, Global Digital Marketing and Segment Marketing & Technology teams to define, quantify, and track the expected and realized business benefits of platform adoption - including cost saving and operational efficiencies

Governance, Operations & Reporting

• Partner with Global Digital Marketing, Brand and Segment teams to establish a global governance model for platform and DAM use, including access controls, prioritization frameworks, usage policies, funding models, and decision rights
• Define and deliver global KPIs, common reporting dashboards (e.g., traffic, operational health, usage), and performance insights that inform continuous improvement

Change Leadership & Adoption

• Build and lead a cross-functional team comprising internal staff, global partners, system integrators, and CMS/DAM experts
• Champion platform adoption through structured change management, training, communication, and onboarding programs
• Define a roadmap for increasing platform maturity, including identification of repeatable tasks, reusable assets, and shared services across markets

Migration Leadership

• Lead the planning, sequencing, and execution of the enterprise-wide site migration strategy, enabling teams to redesign and rebuild experiences on AEM Cloud with minimal disruption
• Drive measurable outcomes by maximizing reuse, minimizing technical debt, and ensuring platform sophistication is fully leveraged-across both headful and headless delivery models

AI & Automation

• Identify, integrate, and govern use of GenAI agents to streamline co-authoring, tagging, metadata enrichment, and other automation opportunities
• Continuously assess AI opportunities to reduce manual effort, accelerate time to market, and improve content performance

Required Qualifications:

• 10+ years in digital platform leadership, including enterprise CMS/DAM implementation and cloud migrations
• Deep expertise in AEM Cloud, headful and headless architecture, and experience platform modernization
• Bachelor’s degree in Digital Marketing, Computer Science, or related discipline; MBA or master’s degree preferred
• [Licenses if required]

Preferred Qualifications:

• Proven success managing large-scale platform transformations in global, matrixed organizations
• Experience driving adoption of complex platforms through structured change management, training, and business enablement.
• Strong understanding of digital experience, design systems, content governance, content architecture, tagging, SEO, and accessibility (WCAG)
• Familiarity with Adobe Experience Cloud (AEM, Assets, Analytics, AJO) and integration of compliance, personalization, and search tools (e.g., Coveo, OneTrust).
• Exceptional collaboration, influence, and communication skills-able to drive alignment and action across diverse stakeholders and geographies

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

À propos de Manuvie et de John Hancock

La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse www.manuvie.com.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi

Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.

Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à recruitment@manulife.com.

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Si vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à recruitment@manulife.com pour obtenir l’échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l’entreprise et au rendement individuel.

Manuvie offre aux employés admissibles une vaste gamme d’avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d’aide aux employés et leur famille. Nous proposons également aux employés admissibles différents régimes d’épargne-retraite (y compris des régimes de rente et un programme international d’actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d’éducation et de conseils financiers. Notre généreux programme de congés rémunérés au Canada comprend les jours fériés, les congés annuels, les congés personnels et les congés de maladie, et nous offrons toute la gamme des congés autorisés prévus par la loi. Si vous posez votre candidature à ce poste aux États-Unis, veuillez écrire à recruitment@manulife.com pour obtenir de plus amples renseignements sur les dispositions relatives aux congés rémunérés spécifiques aux États-Unis.