Salesforce Marketing Cloud Consultant

Job Requirements:

· 5-7 years of Salesforce Marketing cloud development and implementation experience

· Experienced delivering and/or facilitating executive level discussions on digital marketing technology work and strategies

· Experienced implementing initiatives to advance marketing technology capabilities, including roll-out and change management of new technologies, data environments, data access and transformation tools

Specific professional and technical skills and knowledge required:

· 5+ years speciality expertise in SFMC, relationship marketing, and email marketing, SMS messaging, and Push messaging

· 10+ years in application architecture and internet technology

· Minimum 3 relevant industry credentials

· Superior interpersonal skills - able to work effectively with a diverse cross-section of individuals across business, functional and organizational boundaries in a complex and diverse organization

· Consulting skills - well able to facilitate understanding business objectives and translate to business requirements and solutions

· Subject matter expert on a wide-variety of MarTech tools and digital messaging (i.e., email, SMS, Push messaging, and social messaging) best practices including data management, campaign execution, deliverability, and CASL/CAN-SPAM/GDPR and any other digital messaging related legislation

· Skillful with different industry tools relating to segmentation, automation, tracking, and analytics to make data-driven decisions to optimize campaigns

Capabilities required:

· Exhibits consulting and strategic mindset, with strong understanding of strategy development methodologies and how to translate strategy and priorities into roadmaps

· Expert at distilling and structuring complex content from various sources to create key messages to support Leadership discussions

· Experienced consultant able to facilitate understanding business objectives and translate to business requirements and solutions