Marketing Manager to execute go-to-market strategies and manage budgets within a fast-paced banking environment - JP1076

Our financial services client is seeking a Marketing Manager (3+ years of experience) to execute go-to-market strategies and manage budgets within a fast-paced banking environment

Duration: 14 months (extension or FTE conversion possible)

Location: Downtown Toronto (3-4 days/week on site)

We are seeking a Marketing Manager with strong organizational skills, attention to detail, and the ability to manage multiple projects in a dynamic environment. This role is critical in executing go-to-market strategies, managing budgets, reporting and ensuring flawless delivery of marketing campaigns. Ideal candidates will have experience in financial services or banking, with a strong understanding of numbers, compliance, and stakeholder management.

Must Haves

• 3+ years of experience in a marketing role
• Strong project management and organizational skills; ability to manage multiple projects with numerous moving parts, and comfort with ambiguity.
• Proven ability to manage budgets and timelines effectively, including monthly reporting of results against the forecast, and forecasting.
• Excellent communication and stakeholder management skills, with the ability to influence decisions and maintain alignment.
• Experience in banking or financial services (or supporting financial stakeholders)
• Numbers-driven and accountable for results, comfortable with reporting on campaign results and performance analysis.
• High work ethic; thrives in a competitive, fast-paced environment and adapts/pivots to changing priorities.

Nice to Have

• Experience working at a marketing or advertising agency
• Familiarity with online discount brokerage or self-directed investing
• Ability to perform data analytics

Responsibilities

Project Support & Execution (20%)

• Manage multiple marketing projects simultaneously, each with numerous moving parts.
• Execute go-to-market plans for campaigns and offers, ensuring timelines and deliverables are met.
• Coordinate across teams to develop timelines and critical paths for successful execution.

Executional Marketing Tasks (20%)

• Support creative development and media execution.
• Ensure all deliverables are on brief and aligned with brand standards.
• Collaborate with internal teams and external agencies to drive campaign execution.

Creative & Compliance (20%)

• Vet creative concepts against legal and compliance feedback.
• Build decks for presentations and campaign updates.
• Ensure French translations are completed accurately.
• Manage trafficking for approvals and maintain detailed status reports.

Stakeholder Management (10%)

• Act as a liaison between internal teams and external agencies.
• Influence decisions and maintain strong relationships with stakeholders.
• Provide regular status updates and manage workflows effectively.

Reporting & Analysis (15%)

• Create and update monthly performance slides for leadership.
• Provide basic reporting on campaign results, KPIs, and budget utilization.

Budget Management (15%)

• Prepare and submit monthly budget control reports to Finance.
• Track marketing spend against allocated budgets and forecast incentive budgets.