Marketing Lead - 2761

Duration: 7 months to start

Location: Markham - Hybrid (2 days/week)

Lead the planning and delivery of impactful marketing initiatives and campaigns that support the promotion of insurance products and propositions.

This role offers the chance to support a broad range of business divisions and corporate functions across the company-an ideal opportunity for someone who enjoys variety, thrives in a dynamic environment, and is eager to learn from exposure to different areas of the business

REQUIREMENTS:

• Minimum 7 years experience in a marketing, communications or project management role.
• Insurance or financial services experience preferred.
• B2B (or broker) marketing experience an asset.
• Must have a working knowledge of Microsoft products including Word, PowerPoint, Excel and Outlook.
• Exceptional organizational and project management skills.
• Excellent communication (written and verbal), problem solving and decision making skills
• Strong attention to detail and analytic skills.
• Ability to work in a fast paced environment and manage a number of competing priorities.
• Strong stakeholder management and teamwork skills.
• Bachelor’s degree in Business, Marketing, Communications, or some other related field preferred.

ACCOUNTABILITIES:

Join us as our next Marketing Lead and take the reins on exciting campaigns and initiatives that drive results. You’ll be at the heart of our marketing efforts-leading initiatives, shaping strategy, and partnering with teams across the business to bring bold ideas to life. Reporting to the Senior Marketing Manager, the Marketing Lead will play a pivotal role in driving the development and completion of various marketing initiatives and campaigns across the business.

• Campaign Strategy & Implementation: A balanced mix of strategy development and hands-on implementation - bringing plans to life from ideation to reporting.
• Diverse Campaigns: Lead bothB2B and B2C campaigns, ensuring our strategic goals are met across various audiences. Primary focus will be on B2B via our broker channel.
• Campaign Performance: Drive campaign performance through a test-and-learn approach to inform ongoing optimization.
• Drive Innovation: Leverage your creativity to develop innovative marketing solutions that drive top line growth and audience engagement
• Collaborative Environment: Join a group of skilled professionals who combine creative thinking with a passion for meaningful results.

RESPONSIBILITIES:

• Project Execution: Develop detailed project plans to manage timelines and execution across multiple channels.
• Strategy Development: Build and implement marketing strategies that support business needs and objectives.
• Planning and Goal Setting: Set clear KPIs for all campaigns, projects, and initiatives to measure success and report insights back to key stakeholders.
• Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, ensuring alignment.
• Liaising with Business Units: Collaborate with business units to define, develop, and implement effective tactics and deliverables.
• Digital Team Collaboration: Partner with digital teams to ensure our digital platforms and touch points effectively achieve campaign objectives.
• Translation and Legal Coordination: Ensure compliance with legal and regulatory standards by working closely with legal teams, and guarantee language accuracy by coordinating with the translations team.

Key Marketing Channels & Deliverables:

• Digital/Social: Collaborate with the Digital Performance team to develop and execute strategies focused on brand awareness, audience engagement, lead generation, and conversion across multiple platforms.
• Marketing Collateral: Create and manage a variety of assets including brochures, e-newsletters, product guides, and digital campaign materials to support marketing and sales efforts.