Digital Marketing Consultant - 81498

Duration: 12 months (Possibility of Extension or Conversion)

Location: Downtown Toronto [Hybrid model, 3-4 floating days a week in office]

Position Title: Acquisition Manager

Line of Business: Insurance

Role Mandate: The Acquisition Marketing Manager will work in a dynamic and challenging environment as part of the Wealth Management Marketing Team, dedicated to Insurance. The Acquisition Marketing Manager will work with both internal and external stakeholders to execute on marketing campaigns to drive Retail Insurance acquisitions. The successful candidate will be accountable for a variety of initiatives including paid media strategy, creative development, campaign execution, performance management, reporting, and website optimizations. The role requires a highly motivated, strategic thinker who enjoys working with data to empower digital performance and drive business results.

Reporting to the Director, Insurance Marketing & Wealth Digital Acquisition, the Acquisition Marketing Manager will work closely with the rest of digital marketing teams, product marketing teams and cross-functional teams (Customer Analytics, Digital Channels Marketing, Technology & Operations, Personalization, SEO), as well as external partners to manage all aspects mass marketing campaigns and apply industry best practices.

Marketing Planning & Strategic Development 30%

• Aid the development of annual marketing roadmap for Retail Insurance inclusive of tactical priorities and target forecasts in support of the business goals.

• Assist the development, implementation, review and revision of fiscal year work plan.

• Review progress to plans. Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions. Escalate significant issues as necessary.

• Develop marketing campaigns to support the launch and sustained sales of new products.

• Connect with Enterprise Marketing teams for cross-promotion opportunities and continuous improvement.

• Coordinate Mass Marketing initiatives with Email, Owned & Airmiles tactics for creative alignment and cohesive customer experience.

Project Management & Execution 40%

• Provide support for campaigns including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required.

• Lead campaign and performance measurement, continuously looking to optimize existing campaigns and develop new programs to drive results.

• In partnership with the Agency of Record, manage the execution of digital marketing campaigns for search, social, display, and other channels as needed in support of the Insurance strategy and targets.

• Maintain all channels according to the industry standards and best practices.

• Provide support for senior level and executive discussions regarding data on performance of campaigns.

• Lead and coordinate the execution of communications, including the following key activities:

o Clear articulation of business objectives and targets

o Timeline & budget management including invoicing

o Asset list development with specs requirements

o Appropriate internal and external approvals

o Alignment with overall brand guideline in compliance with legal/disclosure requirements

Relationship Management 20%

• Build and maintain effective relationships with internal and external partners. Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies.

• Represent the digital experience in any discussions regarding digital marketing requirements in partnership with Corporate Marketing and in accordance with established policies and procedures.

Risk Management and Control 10%

• Monitor marketing communications to ensure adherence to standards of third-party brands and compliance with legal, privacy, legislative and association regulations.

• Provide budget information to the line of business leads to facilitate an overall view of marketing spend.

• Ensure all required authorizations and approvals are obtained for the execution of promotional advertising campaigns.

Must-Have Skills:

Knowledge:

• Hands-on experience with digital analytics tools including Google Analytics & Adobe Analytics

• Experience working with Client and Audience management solutions including Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling tools

• Technical proficiency with digital marketing platforms (Google Marketing Platforms, Meta, Reddit, X, Linkedin) through education and/or business experience

• Experience developing creatives and campaign landing pages to drive results

• Experience coordinating the development and distribution of marketing/ communication initiatives

• Develops and maintains relationships with internal/external partners to include vendors and suppliers.

• Exercises judgment to identify, diagnose, and solve problems within given rules

• Experience working in an Advertising Agency/managing an Agency preferred

• Experience working in the Insurance industry preferred

• Interpersonal, relationship management skills to navigate matrix environment

• Strong business acumen. Relate to the overall business result and translate into digital channel activity.

• Integrated marketing communication and planning skills

• Strong proficiency in Microsoft Excel and PowerPoint

Skills & Attributes:

• Proactive team player with strong collaboration skills

• Conducts independent analysis and assessment to resolve strategic issues.

• Builds effective relationships with internal/external stakeholders and ensures alignment.

• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.

• Monitors and tracks performance and addresses any issues.

• Produces regular and ad-hoc reports to assess success of marketing & sales initiatives.

• Develops and implements short- and long-term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required.

• Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives.

• Identifies emerging issues and trends to inform decision-making.

• Analytical/data-driven thinking and problem-solving skills

• Attention to detail and passion for quality

• Time management skills and ability to balance multiple projects/deadlines

• Strong oral, written communication skills to influence stakeholders and align on unifying direction

Qualifications:

• Typically 3-5 or more years of relevant experience with a minimum of 2 years in digital acquisition or media planning

• Post-secondary degree in related field of study or an equivalent combination of education and experience

• The role contributes to overall business results, helping to drive sales and revenue growth

• Supports the business with marketing execution

• Develops relationships with other LOBs and other areas of the organization

Interviews:

• 1st round - Reporting Manager

• 2nd Round - Hiring Manager