Digital Content Strategist - 85043

Line of Business: Corporate Communications

Duration: 6 months

Location: Downtown Toronto - Hybrid - 3-4 days

Hours of Operation: 8-4/9-5

Possibility of Overtime: Yes

Reason for hire: Backfill for leave

Responsibilities:

• Post content on internal enterprise communication channels

• Primary responsibility for blog posting using Contentful, ensuring timely and relevant updates.

• Assist with email communications as needed, formatting and distributing emails using Workshop; provide backup email distribution support as needed.

• Analyzing content data to identify trends and anticipate employee needs.

• Performing content audits to assess how well existing content is performing.

• Performing content gap analyses to determine what type of content is missing and what is needed.

• Creating, adjusting, and managing the editorial calendar.

• Developing a solid understanding of the target audience through research.

• Work on continual improvements on intranet

• Post on blog

Must Haves:

• 2+ year of experience in Digital/Content management

• 2+ years of Web Content experience

• Sound knowledge of content management systems, social media platforms, and search engine optimization (SEO).

• Previous experience with the following will help you hit the ground running: SharePoint Online, Contentful, Workshop, Adobe Pro

• Previous stakeholder experience

Nice To Haves:

• Previous banking, financial services

• JIRA experience/exposure

Skills:

• Strong content presentation skills.

• Excellent analytical skills.

• Exceptional communication and collaborative skills.

Education/Experience

• Bachelor's degree in marketing, communications, advertising, journalism, or related field.

Interviews:

• 1st round with HM and Team member - 30 minutes virtual via MS Teams

• 2nd round with HM's manager - 30 minutes virtual via MS Teams