Content Quality Assurance & Auditor - primary validation, Quality Assurance (QA), and Quality Control (QC) of email, SMS, web campaigns, and automated cus

Position Title: Content Quality Assurance & Auditor

Duration: 12 months

Hybrid - in office every Thursday and every fourth Friday of the month.

Office Location: 81 Bay Street

What does the LOB do?: Responsible for all client-facing communications, including promotional campaigns, service messages, and updates related to banking services. This includes email/SMS communications about offers, changes impacting clients (e.g., postal strikes), and digital banking initiatives. The Digital & Direct Executions team leverages customer data and insights to deliver meaningful communications through Marketing Automation.

Business-as-Usual (BAU) activities - building and deploying client-facing email campaigns in SFMC, optimizing existing templates, and supporting marketing automation journeys.

Job Description:

Position Overview

The Content Quality Assurance & Auditor will be responsible for the primary validation, Quality Assurance (QA), and Quality Control (QC) of email, SMS, web campaigns, and automated customer journeys developed in Salesforce Marketing Cloud and Data Cloud. The Content Quality Assurance & Auditor will execute QA/QC across multiple campaigns concurrently, providing necessary guidance to developers and project managers, and ensuring all digital assets meet quality standards and compliance requirements.

Validation & Testing:

• Evaluate emails, SMS, web pages, and campaign journeys against quality standards.

• Estimate, prioritize, plan, and execute testing activities

• Execute sign-off of developed digital assets.

• Ensure completeness and quality of digital marketing campaigns using Salesforce Marketing Cloud

Compliance & Documentation:

• Ensure adherence to company policies, procedures, and maintain compliance with laws, regulations, and guidelines.

• Document checklists, standards, and reference documents.

Stakeholder Engagement & Collaboration:

• Collaborate with Project Management and Development staff through all stages of the project lifecycle.

Defect Analysis & Issue Resolution:

• Identify, analyze, and document defects, questionable functions, errors, and inconsistencies.

• Recommend and facilitate solutions to recurring issues, bugs, and defects.

Process Implementation & Audit Execution:

• Monitor and track process issues, making recommendations to streamline and improve overall processes.

Continuous Improvement:

• Review client, customer, and user feedback to enhance checks, reduce errors, and improve overall development quality.

• Troubleshoot issues to ensure the development cycle remains on track and provide support for immediate resolution.

Must Have Requirement:

• 2+ years’ experience in email/web development testing, campaign execution, or quality assurance.

• 2+ years' of proven experience in functionally testing emails, websites, mobile applications, and campaign automations using a variety of tools, emulators, browsers, and devices

• Hands-on experience with defect tracking systems, workflow management (e.g., JIRA, Bugzilla, Workfront), automated email testing tools (e.g., Litmus, Email on Acid, DiffChecker), and web page testing (e.g., SauceLabs, BrowserStack).

• Experience with accessibility testing to ensure conformance to WCAG 2.0, AODA, and web accessibility best practices.

• Workfront experience or equivalent (Jira)

Nice to Have:

• Experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, SQL) and knowledge of Salesforce Data Cloud

• Experience as a campaign developer and/or QA Analyst

• Bilingual (English and French)