Associate Marketing Manager – Virtual (Greater Toronto, ON or Greater Vancouver, BC)

Position Summary:

As an Associate Marketing Manager, you’ll be at the heart of developing and executing marketing strategies that drive the growth of LifeLabs’ tests and services. This role blends strategic thinking with hands-on execution, requiring a strong foundation in marketing, the ability to craft compelling stories, and the skills to collaborate seamlessly across teams.

Your work will directly influence how patients, healthcare providers, and partners discover, understand, and choose LifeLabs’ services. By connecting people with the right information at the right time, you’ll help ensure more Canadians get access to the healthcare solutions they need- when they need them most.

There is one position available, which can be based in either the Greater Toronto Area or Greater Vancouver Area. Candidates should be located in or near one of these regions to be considered for the role.

What You’ll Do:

• Lead the execution of marketing strategies and go-to-market (GTM) plans- ensuring campaigns and product launches are flawlessly delivered, align business goals, and connect meaningfully with target audiences.
• Translate post-campaign results, consumer insights, and competitive research into actionable strategies that address audience needs and uncover new opportunities.
• Collaborate with internal teams (Product, Communications, MedSci, Legal, IT) and external agencies/vendors to deliver initiatives that meet timelines, resonate with audiences, and stay true to our brand.
• Track and analyze campaign performance, establish benchmarks, and make data-driven recommendations for continuous improvement.
• Create clear, impactful reports, dashboards, and presentations that turn data into actionable insights for stakeholders.
• Manage budgets effectively- forecasting accurately, tracking spend and identifying cost efficiencies.

What You'll Bring:

You’ll bring a strong mix of strategic marketing expertise, healthcare industry insight, and hands-on execution skills, including:

• 5–10 years of marketing experience, with a proven record of driving measurable results.
• 4+ years in product marketing or a closely related role, with demonstrated success in launching products using GTM strategies.
• 2–3 years of healthcare marketing experience, with the ability to translate technical or clinical details into clear, customer-focused messaging.
• Experience leading cross-functional, omnichannel marketing campaigns from concept to completion.
• Proven ability to engage stakeholders, foster collaboration, and align teams toward shared goals.
• Proficiency in leveraging analytics, research, and campaign data to inform strategies and measure performance.
• Excellent time management skills, balancing multiple priorities and meeting tight deadlines.
• Marketing or advertising certifications (e.g., Google, BrainStation, CMA) and a degree in Marketing, Business, or a related field (preferred).
• Solid understanding of marketing fundamentals with hands-on experience creating engaging, audience-centered content.
  
  

Additional Requirements:

• This is primarily a virtual role; however, occasional travel may be required to attend quarterly team meetings or special business events.
• There is one position available, which can be based either in the Greater Toronto Area or the Greater Vancouver Area. Candidates must be located in or near one of these regions to be eligible for the role.

Why Join Us?

At LifeLabs, marketing is about more than promoting services — it’s about making meaningful connections. You’ll be part of a collaborative, purpose-driven team where your work has a direct impact on helping Canadians access the healthcare solutions they need. Here, you’ll have the opportunity to grow your skills, work alongside passionate professionals, and contribute to initiatives that truly matter.

What We Offer: