National Marketing Specialist, Advisory

At KPMG in Canada, our people bring their unique perspectives to Canada’s most important challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where your career can make a difference.

The National Marketing Specialist will work closely with the Advisory marketing team to execute integrated marketing campaigns to support our Advisory practice national priorities. The National Marketing Specialist is responsible for advancing the execution of marketing plans, using multiple marketing tactics and channels, with the support of shared creative teams, and in close collaboration with the firm’s marketing networks across other business functions, industries, and geographies.

• Support the Advisory marketing team to execute marketing plans for the purposes of brand building, relationship development and demand / lead generation
• Develop relationships and collaborate closely with other national and regional marketing teams, in-house agency teams, media / PR teams, and Advisory practitioners to enhance Advisory marketing campaign efforts
• Support the implementation of Advisory marketing priorities across a variety of channels, including website, social media, digital campaigns, webinars, sponsorships, thought leadership, and newsletters
• Create, develop and manage content for Advisory services webpages and internal portals
• Drive the production of promotional assets including social media posts, imagery, event invitations, digital ads, product sheets, etc. to effectively disseminate our content
• Develop and deploy email campaigns using the firm-wide CRM system
• Participate in initiatives to help advance collaboration across functions, industries, and regions to share and leverage best practices and improve overall marketing efficiencies

• 3+ years of experience in a marketing or sales environment; a demonstrated ability to operate in a matrixed organization, preferably within a professional services firm
• Innovative / Growth mindset
• Strong digital marketing and social media expertise demonstrated in a business environment
• Bachelor’s degree in Business, Marketing, Communications or related discipline.
• Strong project management skills
• Excellent verbal and written communication skills and technical writing skills
• Self-directed individual with an eagerness to excel who is accustomed to a fast-paced environment
• Results-oriented with track record of achieving goals; strong implementation capability
• Collaborative with the ability to work effectively with a number of different levels in the organization
• Ability to establish and maintain strong client relationships and deliver quality service and value to internal stakeholders with professionalism
• Must be a highly detail-oriented, organized, self-starter who is eager to develop professionally
• Proficient in MS Office; Experience using various Webinar, CRM, Email marketing platforms is an asset

KPMG Ontario Region Pay Range Information

The expected base salary range for this position is $55,000 to $75,000 and may be eligible for bonus awards. The determination of an applicant’s base salary within this range is based on the individual’s location, skills & competencies, and unique qualifications. In addition, KPMG offers a comprehensive and competitive Total Rewards program.

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KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process

At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.

AI Usage

We embrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. AI tools may help with organizing applications or surfacing relevant qualifications. However, no hiring decisions are made using AI. Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly. AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG’s Trusted AI framework.

We believe technology should empower human judgment, not replace it. It’s one of the many ways we’re delivering on our vision of being a technology-first, people-driven firm.