Communications Coordinator – 9-8-8: Suicide Crisis Helpline - Public Affairs

Through its core values of Courage, Respect and Excellence, CAMH is implementing its Strategic Plan: Connected CAMH, to transform lives, ignite innovation and discovery, revolutionize education and drive social change. CAMH is more than a hospital, it is a cause. CAMH is on a mission to change the way society thinks about and responds to mental illness. They aim to eliminate prejudice and discrimination and shape a world where mental illness is central to our healthcare system - a world where Mental Health is Health.

To learn more about CAMH, please visit their website at: www.camh.ca.

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We are currently seeking a full-time, contract (12 months) Communications Coordinator. This is an exciting opportunity to join CAMH’s Public Affairs team and help grow awareness of 9-8-8: Suicide Crisis Helpline, Canada’s national three-digit suicide prevention service.

Led by CAMH in partnership with other service delivery organizations and technology partners, 9-8-8: Suicide Crisis Helpline is a national helpline for anyone in Canada who is thinking about suicide, or who is worried about someone they know. 9-8-8 is available by phone and by text, in English and French, 24 hours a day, every day of the year. Calls and texts are answered by trained responders at a network of local, provincial, territorial, and national crisis lines and helplines across the country.

Reporting to the Communications and Marketing Manager and working closely with members of the 9-8-8: Suicide Crisis Helpline team, the Communications Coordinator, Digital will support progress against 9-8-8’s strategic marketing and communications goals, to grow awareness of and build trust in the 9-8-8 service.

This role is well suited to an organized, detail-oriented communicator who has experience in content creation across a range of media, enjoys coming up with innovative content ideas, working on social media and growing support through online engagement, and supporting editorial planning in a fast-paced, collaborative environment.

Key Responsibilities

Content creation and editorial planning

• Develop and implement high-quality content across a range of channels including drafting copy, creating video, audio and visual content, and preparing for publication.
• Contribute to editorial planning meetings: pitch new content ideas in line with 9-8-8's digital strategy and overall communications and marketing goals.
• Oversee and update 9-8-8's annual editorial calendar.
• Ensure content is clear, accurate, and accessible, following established templates, editorial standards, and brand guidelines.

Social Media

• Carry out day-to-day management of 9-8-8's social media presence, including scheduling, publishing, and monitoring content in alignment with approved messaging and brand standards.
• Implement strategies for engaging followers, and build trust in and support for the service by growing 9-8-8's online communities, in line with 9-8-8's social media guidelines and safety standards.
• Assist with basic performance tracking and reporting, identifying trends or issues for escalation as needed.
• Escalate sensitive issues or emerging risks to Communications Advisors or Manager in a timely manner.

Website

• Carry out updates to the 9-8-8 website, microsite, and sharepoint in collaboration with relevant team members.
• Track and record metrics from the above sites and identify any trends or areas for improvement.
• Assist with content organization, structure, and accessibility in line with 9-8-8's digital strategy.

Brand Asset Management

• Maintain, organize, and distribute approved 9-8-8 brand assets, templates, and communications materials.
• Support version control and inventory management of communications resources.
• Respond to internal requests for brand assets and communications materials in alignment with brand standards and funder guidelines.

Communications and marketing campaigns

• Develop and implement organic social media and other digital campaigns in line with 9-8-8's communications and marketing strategy and to support progress against 9-8-8's annual communications and marketing objectives.
• Provide communications support to the 9-8-8 team, including content creation, copywriting and editing, and providing guidance and advice.
• Provide general coordination and support to the Public Affairs and Communications team as required.

• Post-secondary education in Communications, Marketing, Public Affairs or a related area
• 3-5 years professional experience in digital or content marketing, or a related role.
• Exceptional organizational skills: the ability to manage competing priorities, keep clear records and track the status of key projects.
• Experience of developing and implementing digital marketing campaigns.
• Experience of managing brands’ social media presence, with a proven track record of increasing follower counts and engagement, and building communities online.
• Experience in collaborating and maintaining good relationships with a variety of internal and external partners and interest holders.
• Excellent communication skills, with a clear and accessible written style.
• Time management skills, ability to juggle priorities and meet deadlines
• Ability to work with vendors and contractors to ensure the production of high-quality work.
• Ability to be consultative and work sensitively with people with a range of backgrounds and experiences, including people with lived experience of mental illness and suicide.
• The post-holder should be able to write and understand French to a good standard; bilingualism (English/French) is strongly desired.
• Knowledge of, and experience in, the mental health and suicide prevention sectors is also an asset.

Additional Information

• The role is located at 100 Stokes Street
• Occasional evening or weekend work may be required to support events or time-sensitive deliverables.