Senior Manager, Partnerships and Vendor Relationships

At Canadian Forces Morale and Welfare Services (CFMWS), we’re more than just a workplace; we’re a proud community dedicated to supporting Canadian Armed Forces members, veterans and their families in their daily lives. We carefully curate and provide programs and services designed to meet their unique needs and enhance their mental, social, physical, financial and familial well-being. CFMWS employees deliver programs and services including recreation, sports and fitness programs, customized financial services, retail services, access to retail savings and discounts and offers family support and organizes charity events.

Our success stems from living our values. Our employees care about their role in supporting Canadian Armed Forces members, veterans and their families and act with integrity in all they do. Thriving in our close-knit environment, we act as one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and services.

As an employer, we offer a commitment to your health, wellness and growth. We provide a diverse range of roles across many locations and a career where you can make a meaningful impact.

In this role, you’ll lead the CF One Member Appreciation and Affinity Partnership portfolios, driving strategic growth, revenue generation, and enhanced value for the Canadian Armed Forces (CAF) community. Your days are spent shaping partnership strategy, negotiating high-impact agreements, and overseeing multi-million-dollar national partnerships. You’ll guide a dedicated team, align business plans across divisions, and ensure programs meet key performance targets. You will also oversee integrated marketing strategies, budget planning, and digital enhancements such as apps, websites, and member-facing tools, while strengthening industry relationships and launching initiatives that elevate engagement and drive sustainable revenue. Every day blends strategic leadership, operational oversight, and partnership innovation to deliver meaningful benefits to CAF members.

Education, Certifications and Licenses

College diploma in business administration, marketing, buying and merchandising, or related field, AND several years of experience in category management, marketing, business development, or progressive retail experience

Experience

In planning, organizing, coordinating, and evaluating the operations and delivery of marketing and promotional programs for retail products and/or services

In preparing, negotiating and managing contracts and procurement agreements

In business planning

In projects management

In cost-benefit and statistical analysis

In preparing reports

In budget administration

In drafting, editing, and interpreting policies and procedures

In purchase orders

In planning, conducting and delivering training and presentations

In personnel administration

Competencies, Skills and Abilities

Client focus, organizational knowledge, communication, innovation, teamwork and leadership.

English or French Essential, Bilingual (English and French) an asset

Reading: Advanced Level

Writing: Functional Level

Oral: Advanced Level

Health Benefits: Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance and disability insurance.

Work Life Balance: Flexible work options and a wide range of paid/unpaid leave, including paid vacation, family related leave and personal days.

Retirement Planning: A Defined Benefit Pension Plan and Group Savings Plans.

Learning and Development: Payment of professional association memberships, online learning opportunities including a LinkedIn Learning subscription and second language training.

Perks: Discounts through CF One Member Appreciation.

Explore all the benefits CFMWS offers by visiting: https://cfmws.ca/Benefits

This is a hybrid position with an assigned work location allowing the employee to work partly from a corporate office and partly from a home office in accordance with the CFMWS Flexible Work Options Policy, and with approval from the direct manager.

December 15, 2025

CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. If contacted in relation to a job opportunity or assessment, you should advise the recruitment team in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.