Engagement Manager

At Canadian Forces Morale and Welfare Services (CFMWS), we’re more than just a workplace; we’re a proud community dedicated to supporting Canadian Armed Forces members, veterans and their families in their daily lives. We carefully curate and provide programs and services designed to meet their unique needs and enhance their mental, social, physical, financial and familial well-being. CFMWS employees deliver programs and services including recreation, sports and fitness programs, customized financial services, retail services, access to retail savings and discounts and offers family support and organizes charity events.

Our success stems from living our values. Our employees care about their role in supporting Canadian Armed Forces members, veterans and their families and act with integrity in all they do. Thriving in our close-knit environment, we act as one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and services.

As an employer, we offer a commitment to your health, wellness and growth. We provide a diverse range of roles across many locations and a career where you can make a meaningful impact.

A full suite of financial solutions, tailored to the realities of our Canadian Armed Forces Members and their families, is offered through the SISIP Financial division within CFMWS. In addition to conventional insurance, investment and financial advice products and services, we pride ourselves in delivering preventative financial education and, where required, counselling, to support our members’ financial wellbeing. At SISIP, we keep our members at the center of everything we do. Our ultimate target is the right solution at the right time for our members, and our commission-free environment reinforces this. As a social enterprise, the profits we make help fund programs within the Canadian Armed Forces (CAF) community to benefit members and their families.

SISIP Financial services are available to Canadian Armed Forces Members both virtually and in-person. We have 23 offices located in CAF communities across Canada. Our national office is located in Ottawa.

As the SISIP Financial Engagement Manager, you would be a key member of the Experience Management (XM) team whose purpose is to improve member engagement and experience while driving business growth through the development of new processes, tools and campaigns.

Within your role, you would collaborate closely with other members of the SISIP XM team as well as the CFMWS Marketing team to execute on marketing campaigns while keeping subject matter experts and members of our advisory team involved and informed. You would be a primary user of our marketing automation platform, Customer Insights - Journeys, and use it to assist with the monitoring, maintenance and improvement of triggered member engagement journeys.

Other projects and responsibilities will include strengthening our network of local partners and publications through relationship building and process improvements, initiating an influencer/testimonial program, and conducting regular audits of our website content and digital assets to advise on updates and opportunities for improvement.

The successful candidate will have experience in the financial services industry and an understanding of sales and financial products. Familiarity with Microsoft Dynamics CRM will be considered an asset.

Education, Certifications and Licenses

Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field AND some years of experience in financial services, marketing, customer data analysis or a related field

OR

College Diploma or Certificate in Marketing, Business Administration, Commerce, or a related field AND several years of experience in financial services, marketing, customer data analysis or a related field

Experience

In developing marketing plans and strategies

In developing customer segment frameworks and applying them to specific markets

In developing and maintaining automated marketing activities

In providing leadership and strategic direction on issues specific to customer segmentation

In conducting market research and identifying business and marketing insights

In developing and applying policies and procedures

In monitoring compliance with policy, procedures, brand and/or regulatory requirements

In providing advice, guidance and recommendations

In planning and developing communication content and/or conducting presentations

In developing and managing partnerships

In synthesizing data and generating reports

In website strategy, review and maintenance

In using marketing automation or email marketing platforms

Skills/Abilities

Ability to build and maintain strategic relationships

Ability to translate customer insights into actionable marketing and product strategies

Analytical skills

Attention to detail

Plan, develop and support the implementation and evaluation of experience management and segment-based marketing activities.

Conduct research and analysis to identify profiles, behaviours, needs, preferences, market trends, and business insights in support of customer segmentation, key business initiatives and marketing opportunities across business lines.

Develop, prepare and/or deliver practices, processes, presentations, responses to inquiries, briefing materials, reports, and recommendations for action to stakeholders related to experience management and segment-based marketing insights.

Language Requirement: Bilingual (English and French) Essential

Reading: Advanced

Writing: Functional

Oral: Advanced

Start Date: June 29 2026

This is a hybrid position with an assigned work location allowing the employee to work partly from a corporate office and partly from a home office in accordance with the CFMWS Flexible Work Options Policy, and with approval from the direct manager.

Salary plus Employee Performance Plan.

Health Benefits: Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance and disability insurance.

Work Life Balance: Flexible work options and a wide range of paid/unpaid leave, including paid vacation, family related leave and personal days.

Retirement Planning: A Defined Benefit Pension Plan and Group Savings Plans.

Learning and Development: Payment of professional association memberships, online learning opportunities including a LinkedIn Learning subscription and second language training.

Perks: Discounts through CF One Member Appreciation.

Explore all the benefits CFMWS offers by visiting: https://cfmws.ca/Benefits

CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. If contacted in relation to a job opportunity or assessment, you should advise the recruitment team in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.