Senior Manager, Marketing

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

We are looking for a Senior Marketing Manager to lead Assurance and Business Services & Outsourcing (BSO) marketing for BDO Canada.

This national leadership role will drive growth and market visibility for all Assurance and BSO service lines. The successful candidate will have a strong bias to action, be a strategic thinker and effective collaborator who can influence senior stakeholders, manage a team, and bring Assurance and BSO marketing. This is a replacement role and the successful candidate will own the following responsibilities:

• Lead the marketing strategy for BDO Canada’s Assurance and BSO service line nationally, aligning with firm-wide priorities.
• Build and maintain trusted advisor relationships with Assurance and BSO leadership, proactively identifying opportunities to support business objectives through integrated marketing efforts.
• Develop, oversee, and evaluate multi-channel marketing campaigns designed to reach key client segments, enhance brand awareness, and drive pipeline growth.
• Leverage market insights, competitive intelligence, and performance data to inform and continuously refine marketing strategies and tactics.
• Partner with internal teams and the Marketing Centres of Excellence (COEs) to activate national programs, events, digital content, thought leadership, and communications.
• Ensure all campaigns adhere to BDO brand and messaging standards, building and protecting the firm’s reputation in the market.
• Oversee budget and resource planning, ensuring efficiency and impact across campaigns.
• Lead and mentor a team of marketers, supporting performance, development, and collaboration across business units.
• Champion operational excellence, including streamlined processes, marketing technologies, and agile planning frameworks.
• Foster a diverse, inclusive, and collaborative work culture that encourages innovation and strategic thinking.

How do we define success for your role?

• You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace

Education & Experience

• University Degree in Marketing, Communications, Business, or related field.
• Minimum 10-15 years of B2B marketing experience, including several at a manager or senior manager level.
• Experience in professional services with a national firm is an asset.
• Demonstrated ability to develop and execute national marketing strategies with measurable business outcomes.
• Strong strategic planning, stakeholder engagement, and project leadership skills.
• Deep understanding of digital marketing, demand generation, and brand positioning in a complex business environment.
• Proven ability to analyze data and insights to shape effective marketing approaches.
• Excellent verbal and written communication skills; confident working with executive-level audiences.
• A collaborative mindset with the ability to manage competing priorities and drive cross-functional alignment.
  
  The expected range of compensation for this role is $126,000-$176,000 annually.

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.

• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.

• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct: Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO personnel.

More information on BDO Canada’s Privacy Policy can be found here: Privacy Policy | BDO Canada

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.