Description
Description du poste
Overview
Key Responsibilities:
Managing Programmatic Media Campaigns
Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
Planning & Reporting on Programmatic Campaigns
Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas
Programmatic Innovation
Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.
Competencies:
Action Oriented
Collaborates
Customer Focus
Drives Results
Communicates Effectively
Skills:
Strong attention to detail
Organization
Problem-solving
Excellent written and verbal communication skills
Data Analysis
Digital Campaign Management
Direct Manager/Direct Reports:
Reports to Manager, Programmatic Media & Digital Operations
No Direct Reports
Travel Requirements:
None
Physical Requirements:
Extended Sitting
Location:
On site-5 days per week
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings
Minimum Education:
University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)
Minimum Leadership Experience:
None
Certifications:
Any media platform certifications considered an asset
Other Requirements/Assets:
Experience with media buying in a retail environment Votre adresse e-mail SOUMETTRE
Lire la suite
Échelle salariale : 65 000 $ - 95 000 $
Chez Home Depot Canada, nous voulons que vous vous sentiez valorisé et soutenu. L’échelle salariale indiquée représente uniquement le salaire de base. Votre rémunération globale peut également comprendre des primes semestrielles liées au rendement de l’entreprise, un programme de participation différée aux bénéfices pour vous aider à épargner en vue de la retraite, des avantages sociaux complets, un rabais de 15 % sur l’achat d’actions de Home Depot ainsi que des augmentations salariales fondées sur le mérite. Nous nous engageons à reconnaître vos efforts et à soutenir votre développement au sein de notre entreprise.
Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.Overview
Key Responsibilities:
Managing Programmatic Media Campaigns
Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
Planning & Reporting on Programmatic Campaigns
Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas
Programmatic Innovation
Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.
Competencies:
Action Oriented
Collaborates
Customer Focus
Drives Results
Communicates Effectively
Skills:
Strong attention to detail
Organization
Problem-solving
Excellent written and verbal communication skills
Data Analysis
Digital Campaign Management
Direct Manager/Direct Reports:
Reports to Manager, Programmatic Media & Digital Operations
No Direct Reports
Travel Requirements:
None
Physical Requirements:
Extended Sitting
Location:
On site-5 days per week
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings
Minimum Education:
University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)
Minimum Leadership Experience:
None
Certifications:
Any media platform certifications considered an asset
Other Requirements/Assets:
Experience with media buying in a retail environment Votre adresse e-mail SOUMETTRE
