Description
Pay Range: $55,000 - $85,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.Home Depot is looking for a Digital Personalization Specialist to join the Digital Content & Personalization team. This role will focus on executing and optimizing personalized digital experiences, primarily across website personalization and digital marketing campaigns, in close partnership with Marketing, Creative Services, and Technology teams.
This is a hands‑on role suited for someone who is both creative and analytical, who is able to translate campaign objectives into personalized customer experiences, configure rules and triggers, and track performance to drive continuous improvement.
Key Responsibilities:
Campaign Planning & Setup:
- Partner with Marketing to understand campaign goals, audiences, and timelines
- Plan and coordinate campaigns end‑to‑end, including timelines, dependencies, and basic project management
- Leverage Customer Data Platform (CDP) data to inform personalization strategies and targeting
- Ensure strong communication, organization, and documentation across initiatives
Campaign Operationalization:
- Execute and manage digital personalization initiatives, with a strong focus on website personalization
- Configure and manage Salesforce Marketing Cloud Personalization, including rules, triggers, segments, and decision logic
- Work closely with Creative Services to gather, manage, and deploy creative assets
- Support campaign execution within Salesforce Marketing Cloud Engagement where applicable
- Collaborate cross‑functionally with internal teams and external vendors as needed
Campaign & System Analysis:
- Analyze personalized campaigns to derive actionable insights, track campaign effectiveness, and inform strategic decisions
- Analyze Digital Asset Management (DAM) platform, Customer Data Platform (CDP), and Orchestration system to continually improve and enhance future campaigns
- Identify opportunities for process operationalization, automation, and enhancements in systems
Competencies:
- Plans and Aligns
- Communicates Effectively
- Collaborates
- Action Oriented
- Drives Results
Skills:
- Strong analytical, influential, interpersonal skills
- High attention to detail and organizational skills
- Problem-solving and critical thinking skills
- Data Analysis
Direct Manager/Direct Reports:
- Reports to Manager of Personalization
- No direct reports
Travel Requirements:
- Limited
- Travel to store locations as needed
Physical Requirements:
- Extended Sitting
- Repetitive Tasks (office work)
Location:
- 5 days in office
Working Conditions:
- Working in a corporate office setting: computer work, in-person meetings, and camera-on virtual meetings
Minimum Education:
- University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
- 3-5 years of experience in digital marketing, personalization, marketing technology, or digital operations.
Minimum Leadership Experience:
- None
Certifications:
- Salesforce (Trailhead Academy) or Amperity (Learning Lab) certifications are a nice-to-have
Other Requirements/Assets:
- Hands‑on experience with Salesforce Marketing Cloud, specifically Personalization
- Experience personalizing websites or digital customer experiences (eCommerce experience preferred)
- Working knowledge of Customer Data Platforms (CDP)
- Strong organizational, communication, and stakeholder management skills
- Analytical mindset with the ability to interpret performance data and provide recommendations
- Exposure to Adobe AEM or other CMS platforms
- Prior eCommerce experience (retail a plus, but not required)
- Experience working with vendors or third‑party personalization tools
In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.
