Paid Media Marketing Analyst - to work on multiple social platform including Meta, pintrest, snapchat etc 90516-1

Job Description: Position Title: Senior Specialist, Paid Media

Duration: 12 months

Remote/Hybrid: Hybrid, Thursday’s and 4th Friday

Office Location: 81 Bay

What project will this contractor be working on? Paid Social digital Marketing

Selling points of the positions: Exposure in a bank, able to work on multiple social platform including Meta, pintrest, snapchat etc., dynamic environment with lots of flexibility

Best vs average candidate: experienced paid social marketer, able to identify key opportunities while maintaining budget, competent in communicating multiple functional units, critical thinker, experience social platforms, excel and powerpoint experience.

Responsibilities:

The Digital Paid Media team is responsible for the execution, optimization, and measurement of The Bank’s digital media activity. This includes managing relationships with both The BANk's internal marketing teams and external agencies to contribute to the holistic media strategies

The Senior Specialist, Paid Media is responsible for the execution of paid media on multiple lines of business. Areas of focus will included launching and optimizing campaigns, KPI definition and monitoring, pacing, etc. The individual will manage reports, troubleshoot issues, and drive sales opportunities. The individual will also operate as the account owner and primary point of contact for any platform or execution based activity.

• Lead Campaign Setup and Launch Activities - You drive, manage and execute Paid Media Campaigns (namely Paid Social) for your assigned lines of business or The BAnk. Working in partnership with all digital channels you will support business goals, objectives and KPIs.

• Media KPI Definition & Monitoring - You have a keen ability to provide insights, recommendations and digital strategic direction based on The Bank’s vision, business needs and objectives (KPIs), industry trends, competitive landscape and metrics insights. You have the ability to pull metrics reporting and provide strategic insights to improve and enhance digital strategic programs for The Bank and the Business

• Stakeholder Management - Forge strong relationships with The BAnk’s various teams, by working with the business and internal partners, owning the end to end Paid Media Campaigns to deliver against targets, with a strong understanding of the client needs and experiences across all channels . You are a great communicator, with the ability to synthesize data & results, findings and recommendations, then package key messages to the appropriate audiences.

• Proficient working knowledge/certification of at least two of the following : SA360, Google Ads, Meta, TikTok, Pinterest, Reddit Ads, Snapchat, LinkedIn, DV360, Amazon etc.

Must Have Requirement:

1. Paid Media Experience: Proven expertise in managing and optimizing paid media campaigns, particularly in Paid Social. - 3 years

2. KPI Monitoring and Reporting: Strong ability to define, track, and analyze KPIs, providing actionable insights to meet business objectives. - 3 years

3. Stakeholder Management: Excellent communication and relationship-building skills to collaborate with internal teams and external partners. - 3 years

4. Platform Proficiency: Working knowledge or certification in at least two platforms (e.g., Meta, TikTok and Pinterest). - 3 years

5. Analytical and Digital Savviness: Detail-oriented with strong critical thinking and adaptability to evolving digital tools and trends. - 3 years

Nice to Have:

1. Financial Industry Knowledge

2. Experience in financial services or wealth management.

Innovative and Strategic Thinking

3. Ability to identify trends, competitive insights, and innovative solutions to enhance campaigns.

Advanced Reporting and Emerging Platforms

5. Familiarity with advanced reporting tools and emerging platforms like Pinterest or Reddit Ads.

6. Team Collaboration and Leadership

7. Experience working across digital channels or mentoring team members