Marketing Manager - Expertise in managing Paid Search campaigns, including strategy, execution, optimization, and reporting - 98365-1

Position Title: Marketing Manager

9 months

Duration: October 31st 2026

Remote/Hybrid: Hybrid, Thursday’s and 4th Friday

Office Location: 81 Bay 32nd Floor

What project will this contractor be working on? Paid Search Digital Marketing

Best vs average candidate: The best candidate stands out through their ability to lead with strategic vision, drive innovation, and influence stakeholders effectively for Digital Marketing Campaigns. They possess advanced technical expertise, deep industry knowledge, and a proactive mindset, while the average candidate demonstrates competence in execution but lacks the ability to elevate campaigns to the next level.

Job Description:

• Paid Media Expertise - You have an understanding of executional best practices, current digital media trends and the ability to identify and execute optimization opportunities to maximize campaign performance. Familiarity with various campaign type and KPI’s corresponding to performance measurements would be an asset. Execute digital marketing campaigns including but not limited to strategy, campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation. Looking for someone with immediate and relevant Paid Social experience including platform knowledge, executional excellence, analytical know-how and a strong sense of how each Paid Search platform fits within the marketing funnel.

• Entrepreneurial Mindset - Work with marketing communications, ecommerce, lines of business and other stakeholders to develop holistic digital strategies to meet business objectives. You have a proven ability to partner, build confidence and influence multiple stakeholders at all levels across the organization. You will act as the primary point of contact for assigned lines of business as it relate to Paid Media - from strategy to execution. You have a keen ability to provide insights, recommendations and digital strategic direction based on The Bank's vision, business needs and objectives (KPIs), industry trends, competitive landscape and metrics insights. You have the ability to pull metrics reporting and provide strategic insights to improve and enhance digital strategic programs for The Bank and the Business.

• Business Acumen and Relationship Building -

Must-Have Skills

• 4+ Years of Paid Media Experience

o Expertise in managing Paid Search campaigns, including strategy, execution, optimization, and reporting

• Strategic Thinking and KPI Monitoring

o Ability to define KPIs, analyze metrics, and provide actionable insights to align campaigns with business objectives.

• Platform Proficiency - 4+ years

o Experience or certification in two platforms - SA360 & Google Ads

• Stakeholder Management and Leadership - 2+ years

o Proven ability to build relationships, influence stakeholders, and act as the primary point of contact for Paid Media strategy and execution.

• Digital Savviness and Analytical Skills

o Strong critical thinking, attention to detail, and adaptability to evolving digital tools and trends.

Nice-to-Have Skills

• Financial Industry experience

o Experience in account management within financial services or wealth management.

• Holistic Campaign Management experience

o Familiarity with cross-channel collaboration and end-to-end campaign ownership.

• Emerging Platforms and Advanced Reporting experience

o Knowledge of newer platforms like Pinterest or TikTok and experience with automated reporting tools.

• Team Collaboration and Training

o Experience mentoring team members and collaborating with internal and external partners.

• Entrepreneurial Mindset

o Ability to proactively identify opportunities, troubleshoot issues, and drive innovative solutions.