Int. IBM Campaign Analyst to generate direct marketing lists for a large banking client - 51870

IBM Campaign Analyst to generate direct marketing lists for a large banking client

JOB ID: 51870

# of positions: 1

Duration: Nov 22nd 2024

Extension possible: Yes

Conversion Possible: Yes

Interview Process: 2 WebEx hiring manager + 1 + 1 WebEx with senior manager + a skills assessment .

Work Location: Twice a week

Description

• Project Scope: Direct marketing list generation
• The successful candidate will be responsible for Campaign Analytics within the broader Marketing Analytics group. If you are driven by understanding data and how we can help our LOB reach the best customers and continuing to challenge the ''status quo'' to make our campaigns and processes better, then this is the role for you.
• outbound marketing campaign , reporting , list generation .
• Translating key business objectives into insight rich experiments that drive marketing ROI
• Ensuring execution (i.e., list creation) is done efficiently and with excellence
• Designing campaign results can be actioned by providing high value campaign reporting

MUST HAVE:

• 4+ years experience as an IBM Campaign Analyst
• IBM Campaign (Unica) or similar tools - ie Salesfore / marketing cloud
• SQL
• Executing direct marketing experiments, including channel, A/B, Creative/Copy test etc…

NICE TO HAVE:

• Familiarity with concepts such as ''next best offer'' and ''always-on''
• Python