Content Designer - 74953

Content Designer - 74953

LOB: Investments - Global Asset Management

Duration: 12 months (Possibility of extension)

Location: Downtown Toronto - Hybrid (3x per week in office, Tues/Weds/Thurs)

Role Mandate: Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience. Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure.

Job Responsibilities:

• Defines and develops key brand messages for content.

• Ensures that appropriate content is shown to a user in the right place and in the best format.

• Creates and communicates a content value proposition.

• Establishes content workflow, management and governance.

• Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines.

• Prioritizes, plans, delivers, and maintains content for multiple channels and audiences.

• Carries out user research and usability testing.

• Creates content models and gives recommendations for taxonomy and metadata.

• Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published.

• Optimizes content in-line with SEO best practices, carries out keyword research.

• Focus is primarily on business/group within the bank; may have broader, enterprise-wide focus.

• Exercises judgment to identify, diagnose, and solve problems within given rules.

• Works independently on a range of complex tasks, which may include unique situations.

• Broader work or accountabilities may be assigned as needed.

Qualifications:

• 4 - 6 years of relevant experience

Foundational level of proficiency:

• Information Architecture.

• Stakeholder management.

• Agile Delivery and Development.

• Design Thinking.

• Video Production.

• Digital Fluency.

Intermediate level of proficiency:

• Technology Graphic Tools (Adobe Photoshop, Illustrator, InDesign and Acrobat)

• Technical Writing/Documentation.

• Illustration.

• Data Visualization (Power BI)

• Imaging Tools.

• Media Content and Graphic Designs.

• Multimedia Technologies.

• Writing / Editing.

• Storytelling.

• Verbal & written communication skills.

• Collaboration & team skills.

• Analytical and problem solving skills.

• Data driven decision making.

• Technical proficiency gained through education and/or business experience.

• Banking background

• Bilingual (French/English) an asset

Interview Process:

First Round - 45min MS Teams or in person with HM

Interview format will consist of behavioral/situational style questions and a design test.